RedBalloon
RedBalloon

Digital Marketing Manager (DTC, CPG)

May 5, 2025
Full-time
Remote · United States
Mid-Senior level
Marketing

Company: Coulson Capital

RedBalloon posts jobs on behalf of client companies

Job Summary

We're looking for someone with 3+ years of experience as a Digital Marketing Manager with a proven track record in DTC marketing services.

Responsibilities

  • Develop and execute comprehensive digital marketing strategies across multiple channels to drive customer acquisition and retention for our DTC business
  • Analyze marketing performance metrics to optimize campaigns and provide data-driven recommendations for improving ROI
  • Collaborate with cross-functional teams to ensure consistent brand messaging and positioning in the competitive CPG marketplace

Qualifications

  • Bachelor's Degree in Marketing or related field with exceptional strategic thinking abilities
  • Excellent project management skills with ability to prioritize multiple initiatives in a fast-paced environment
  • Strong leadership capabilities with experience managing marketing teams or agency relationships