Digital Marketing Executive

A part-time freelance Digital Marketer is required to support the growth of a style-focused business dedicated to empowering women through fashion and body confidence. The role involves developing and executing brand marketing strategies aligned with seasonal collections and overall brand identity. Responsibilities include managing and optimizing social media advertising campaigns—primarily on Instagram—overseeing content calendars, providing branding consultation, and analyzing campaign performance. The specialist will also collaborate with influencers and celebrities to amplify reach, support PR activations, and coordinate marketing events. The position is fully remote, with a deadline to deliver a finalized marketing plan and content calendar by Sunday the 27th.

Requirements

• Experience in social media marketing, branding, and campaign management
• Strong understanding of Instagram and similar platforms for brand growth
• Background in fashion or style-oriented markets preferred
• Ability to develop creative marketing strategies and content plans
• Skilled in analyzing marketing data to track effectiveness and improve ROI
• Experience collaborating with influencers and public figures
• Excellent organizational and communication skills
• Availability for part-time, remote contract work with short turnaround timelines

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