Digital Marketing Analyst, Amazon

Neiron, in collaboration with Infinite Commerce, is looking to fill a Digital Marketing Analyst based in India. This position will support the Infinite Commerce business, but will be employed directly by Neiron. Infinite Commerce works with Neiron as our local representative to support local employment and ensure a world class employment experience for our lndia based Team Members.

Infinite Commerce is a leading provider of consumer products for online marketplaces - including Amazon, Target, Walmart, Michaels, Kohl’s, and others. Driven by a passion for excellence, a love for what we do, and a mission to “bring joy to families everywhere by developing quality products and brands,” we offer a diverse portfolio of products that transform houses to homes, make life easier, and celebrate the big and little moments in life.

Our data-driven approach and next gen tools allows us to continually expand and refresh our catalog while setting us apart from our competitors.

Our commitment to excellence is reflected in our core values of Ownership, Frugality, Curiosity, Flexibility, Mutual Respect, and Outcomes. With a diverse team spanning twenty plus countries, our culture fosters openness and collaboration, making Infinite Commerce an exceptional place to work and grow.

We seek a customer-obsessed individual with a basic understanding of business acumen in eCommerce pay-per-click advertising, organic search strategies and techniques, and marketing budget management. This individual will create, optimize, and maintain advertising strategies under the guidance of an Ad Manager and other organization members.

This successful candidate will have their finger on the pulse of advertising (keywords/SEO, A/B testing, new tools/techniques) on Amazon US, CA, UK, and EU. The best qualities for this role are someone analytical minded with a passion for diving deep, trying new things, and pushing boundaries to exceed our brand goals. This person will be highly collaborative, globally minded, and have a high customer focus, cultural sensitivity, and a passion for solving complex challenges.

This role offers an exciting opportunity for those with nearly one year of experience in Amazon Advertising to develop the expertise needed to manage global brands with significant advertising budgets and diverse product catalogs. It is less suitable for individuals who view themselves as experts.

Key Responsibilities

• Review and perform daily account responsibilities for a variety of brands.
• Create and optimize advertising campaigns on Amazon using all available ad formats – Sponsored Products, Sponsored Brands, Sponsored Display, and DSP.
• Monitor daily and monthly brand budget caps and track keyword bids, impressions, and other important account metrics.
• Managing and optimizing Amazon Advertising accounts within different categories on different geographical marketplaces.
• Perform ongoing keyword research using data-driven approaches developed by our company.
• Staying informed with eCommerce retail industry best practices, new trends technologies, marketplaces, and platform updates (i.e., Amazon, Walmart, Target+, etc.)

Requirements And Qualifications

• Solid understanding of Amazon Advertising campaigns (1+ years preferred)
• Basic understanding of Amazon Vendor and Seller Central, comfortable with accessing business reporting and leveraging brand analytic tools
• Willingness to learn, unlearn, and relearn basic search and performance marketing concepts. Willingness to question and test all principles
• Willingness to test and use new tools and platforms for search, analysis, and reporting. Good written and verbal communication and presentation skills
• Bonus if skilled in Microsoft Excel (Macros, Pivot Tables, and VLOOKUP)

Minimum qualification: Graduate with preference for digital marketing or business coursework

CTC Range: 4 – 4.5 LPA based on experience and knowledge