Associate Manager, Lifecycle & Web Experience

ABOUT POPPI

Soda's back. Like, actually back. The twist? It's better for you this time (and no lie, it tastes better, too)! Join the team that's reclaiming soda one mouthwatering drop at a time. Refreshing and juicy without unnecessary sugar, it's time to love soda again!

OUR VALUES

• We keep it real: We keep our egos in check and our feedback honest so we can always stay real. You know, like our ingredients.
• We are creators: We're disruptors who see and do things differently, which is why we changed the soda game forever.
• We do it better, together: We're better when we do together. We have one shot to become the #1 soda, so we need to make it count (while taking care of each other along the way).

THE ROLE

poppi is seeking a highly organized and agile Associate Manager, Lifecycle & Web Experience to own both sides of our digital relationship with consumers: direct communications and web presence. You'll manage our email and SMS lifecycle programs while also serving as the key partner for all website content, design, and performance updates in collaboration with our creative team and external web development agency.

WHAT YOU'LL DO

• Serve as project manager and facilitator for all web development and design initiatives
• Act as the primary point of contact with our web development agency
• Oversee site content updates, optimizations, QA/QC, and performance improvements in collaboration with internal teams (Creative, Media, PR, HR, IT, etc.)
• Manage Shopify backend operations for merchandise (not beverage) product listings, inventory, and fulfillment
• Support Shopify POS for IRL activations, college events, and merch pop-ups
• Own lifecycle strategy and execution across email and SMS, including campaign calendar development, segmentation, testing, and performance tracking
• Analyze and report on key KPIs across lifecycle and web platforms to inform optimization and growth strategies
• Maintain alignment between brand priorities and customer-facing digital touchpoints
• Stay on the pulse of emerging tools, trends, and best practices across digital lifecycle marketing and web experience

WHAT YOU BRING

• Exceptional time and project management skills with an ability to juggle multiple priorities at once
• Deep attention to detail, with an ownership mindset and strong follow-through
• Strong collaboration and communication skills, both written and verbal
• A balance of creative thinking and analytical rigor
• High comfort level working cross-functionally in a fast-paced, ever-evolving environment
• Advanced analytical skills for processing & producing complex reporting
• Excel, PowerPoint, and AI skills preferred

YOUR BACKGROUND

• 3+ years of experience in digital marketing or web operations, CPG or DTC brands preferred
• Hands-on experience with Klaviyo and/or Attentive
• Experience working with Shopify (and preferably Shopify POS)
• Previous experience managing external development or agency partners
• Strong understanding of lifecycle marketing best practices, including segmentation, automation, and testing frameworks
• Familiarity with basic design principles, UX, and web analytics
• Bachelor's degree in marketing, communications, or related field

ADDITIONAL REQUIREMENTS

• Travel domestically for business related meetings up to 15%
• Some lifting and the movement of moderate loads require 50-pound lifting requirement
• Willingness and the ability to work outside of standard business hours, including evenings and weekends, based on business demands.

The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties. 

COMPENSATION

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. For this role, the estimated base salary range is between $65,000 - $75,000. The actual base salary will vary based on various factors, including market, minimum wage requirements, and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

BENEFITS

poppi offers a comprehensive benefits package for full-time employees, including, but not limited to:

• Paid Time Off (3 weeks)
• 10 Paid Company Holidays
• Medical, Dental, and Vision Benefits
• Flexible Spending Account Plan
• 401(k) Program
• Paid Parental Leave
• Life Insurance
• Technology Allowance
• Employee Assistance Program
• Quarterly poppi Product Benefit

At poppi, we are committed to building a diverse and inclusive company. We seek to create a culture where everyone can belong. We welcome people of different backgrounds, experiences, abilities, and perspectives. 

poppi is proud to be an equal opportunity employer. We do not make hiring or employment decisions on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, disability status or genetic information, in compliance with applicable federal, state and local law.

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