Neogen Corporation
Neogen Corporation

Associate Digital Marketing Specialist

April 25, 2025
Full-time
Remote · Japan
Entry level
Marketing
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It's fun to work in a company where people truly believe in what they are doing!

  • Support Digital Marketing Strategy

  • Support strategy development of digital marketing in collaboration with supervisors and other marketing staff.

  • Support the construction and improvement of marketing automation flows in collaboration with supervisors and other marketing staff.

  • Support the selection of appropriate digital channels as touchpoints with target customers and the setting of KPIs in collaboration with supervisors and other marketing staff.

  • Build Prospect Pools through Digital Channels

  • Lead SEO optimization based on input from supervisors and other marketing staff.

  • Lead SEM optimization (Google Ads, etc.) based on input from supervisors and other marketing staff.

  • Manage Content Creation Utilizing 3rd Party Vendors

  • Manage the creation of effective digital content (web pages, web advertising assets, etc.) for targeted customers based on input from supervisors and other marketing staff.

  • Manage the optimization of content considering SEO.

  • Manage the operation and optimization of Google Ads, etc.

  • Manage schedules for projects utilizing 3rd party vendors.

  • Utilize Marketing Automation Tools

  • Plan, create, and execute email campaigns.

  • Manage email lists and assist with targeting.

  • Create, manage, and improve web forms.

  • Data Analysis and Reporting

  • Measure campaign effectiveness using Google Analytics, MA tools, and CRM tools.

  • Propose improvements based on obtained data and KPIs.

  • Report on the progress and results of marketing initiatives

Experience / Qualifications

Required**:**

  • More than 2 years of digital marketing experience in B2B
  • Experience with digital marketing tools: MA tools (experience with Pardot preferred), Google Analytics, advertising platforms, CRM tools (experience with SFDC preferred)
  • Analytical skills: Ability to analyze raw data and create reports
  • Communication skills: Ability to collaborate smoothly with internal and external stakeholders

Preferable**:**

  • We welcome those who are curious about unfamiliar new fields and actively engage with external and internal stakeholders to deeply understand customer needs.
  • We welcome those with basic knowledge of WordPress, even without personal experience in creating web pages.
  • We welcome those who are willing to actively challenge themselves in English communication, even if they are not confident in their English abilities.

Come Be Part Of A Mission that Matters!

From inside the farm gate to our dinner plates, Neogen protects the world’s food supply. Through a variety of animal healthcare products, to food safety solutions for dangerous bacteria, allergens, toxins, drug residues and much more, Neogen is there — and you can be too.