Karo Healthcare
Karo Healthcare

Amazon Advertising Manager

April 24, 2025
Full-time
Remote · Maidenhead, England, United Kingdom
Mid-Senior level
Marketing
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Karo Healthcare is committed to enhancing consumer health through a diverse range of healthcare products, encompassing categories such as skin health, intimate health, digestive health, foot health, wellness, pain management, cough and cold remedies, as well as specialized pharmaceutical care. With headquarters in Stockholm, Sweden, and operational offices across the UK, Germany, Belgium, Denmark, Norway, Finland, and Italy, Karo Healthcare is poised for significant growth in the healthcare sector.

We are seeking a highly skilled and results-driven Amazon Advertising Manager to oversee and optimise our advertising campaigns on Amazon for our VMS brands (Nutravita and Alpha Foods). The ideal candidate will have a deep understanding of Amazon’s advertising ecosystem (including AMS and DSP), data-driven decision-making skills, and a proven track record of managing successful campaigns that drive sales and maximise return on investment (ROI).

Primary Responsibilities

  • Manage advertising campaigns across the UK and EU, ensuring localisation and market-specific strategies.
  • Develop, execute, and manage Amazon PPC (Pay-Per-Click) advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.
  • Optimise campaigns through continuous A/B testing, bid adjustments, keyword research, audience targeting, and performance analysis.
  • Monitor campaign performance metrics (TACoS, ROAS, CTR, CVR) and implement data-driven strategies to improve efficiency.
  • Conduct in-depth competitor analysis to identify market trends and opportunities.
  • Stay up-to-date with Amazon’s advertising policies, algorithm changes, new 3rd party self-service tools, and best practices to maintain campaign effectiveness.
  • Provide stakeholders with regular reports and actionable insights, highlighting performance improvements and recommendations.
  • Manage and optimise advertising budgets to ensure cost efficiency and maximum ROI.
  • Collaborate with brand and creative teams to develop engaging ad copy, product images, and videos for advertising campaigns.
  • Collaborate with Amazon account management team to align Amazon advertising with commercial strategy and business objectives.
  • Collaborate with in-house digital marketing and media team to align on overall marketing & media strategy and best practices. Coordinating with these teams on Amazon attribution and DSP where necessary, for full funnel marketing campaigns.

Requirements

  • Minimum 3 years of proven experience in Amazon Advertising (AMS and DSP) and PPC campaign management.
  • Minimum 1 year of Amazon Account Management (seller and/or vendor central)is highly desirable.
  • Strong analytical skills with the ability to interpret data and make strategic recommendations.
  • Expertise in using Amazon Advertising Console (including Amazon Attribution & DSP), Seller Central (including Brand Analytics), and third-party PPC tools (e.g., Helium 10, Stackline)
  • Ability to manage multiple campaigns simultaneously and adapt to changing market conditions.
  • Strong communication and teamwork skills to collaborate with cross-functional teams (brand, marketing, finance, sales, etc).
  • Presentation skills & stakeholder management skills – whilst giving presentations will not be essential to the day-to-day focus of job, the right candidate would need to present strategy & performance to senior management when necessary.
  • Experience in eCommerce, retail, or digital marketing is a plus.
  • Fluency in English (written and spoken). German, French, Italian or Spanish language skills beneficial but not essential.

Benefits

  • Private Healthcare Plan
  • Pension Plans
  • Life Assurance
  • Work From Home
  • Training & Development