REI
REI

Senior Program Manager Marketing Campaigns

June 15, 2025
Full-time
$98,300.00/yr - $157,400.00/yr
Remote · Seattle, WA
Not Applicable
Marketing
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Overview

REI Co-op is united in finding better ways to work. The goal is to help people discover and enjoy the outdoors. Working for the co-op means doing your best work with support to live well. You also help shape the future of the outdoors for people and the planet.

This role guides cross-divisional and marketing partners to drive the business and brand forward. It uses marketing strategies and integrated campaigns that reach many customer touchpoints. As an advocate of the REI brand and the co-op’s strengths, this role drives key customer behavior. Leading with innovation, this role uses customer and business insights, the market-leading landscape, and culture to define strategies and deliver results.

Responsibilities And Qualifications

  • Develops and drives campaign strategies that achieve business and customer goals. This includes annual strategies, briefs, communication strategies, and go-to-market plans.
  • Develops marketing plans focused on specific activities. These plans include marketing goals, customer insights, and the business arc of the activity. They also consider outdoor cultural moments and set prioritized messaging timeframes to guide campaigns.
  • Manages full-funnel and omni-campaigns in support of activity plans and prioritized marketing outcomes
  • Collaborates with Marketing Planning and Customer Insights team to develop measurable campaign KPIs and supports recapping as needed
  • Advocate for what matters to our members by understanding the Customer Plan. Build customer-centered marketing campaigns from strategy to execution.
  • Partners closely with Merchandising to pull through compelling product categories, products, and brands through annual marketing plans and campaigns
  • Ensures that the customer experience and supporting content, assets, and programs deliver on marketing strategy and goals
  • Maximizes campaign potential by considering how to reach customers through paid, owned, earned, employee, and partner channels.
  • Assures REI branding and product attributes are appropriately represented in campaigns
  • Understands current business performance and opportunities to evolve in-market and future campaign strategies and execution
  • Student of retail trends, outdoor culture, consumer behaviors, and outdoor activities to influence marketing innovation and outdoor specialty retail expression

Required Qualifications

  • 7+ years with marketing strategy or campaign management experience
  • Professional knowledge of marketing competencies including marketing strategies, campaign strategies, briefs, communication strategies, and go-to-market development.
  • Experience authoring briefs and communication strategies
  • Experience leading full-funnel and omni marketing campaigns
  • Proven track record developing integrated marketing strategies and go-to-market plans that meet or exceed business goals.
  • Demonstrated ability to manage work in a deadline and process-driven environment
  • Demonstrated ability to assess important market requirements and opportunities and identify market-leading opportunities.
  • Experience and success in productively managing partners and relationships to develop marketing strategies and campaigns

Preferred Qualifications

  • BA in Business, Marketing, or Communications preferred
  • Experience working with retailers carrying a broad portfolio of products and brands

Closing

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives. Every day you are driving change, fostering a culture of respect, and knowing you're backed by benefits that support your whole life. To work towards this commitment and fulfill our brand promise of inspiring and enabling a life outside for everyone, we seek employees who demonstrate different ways of working, create a sense of belonging, and actively listen and learn.

Pay Transparency

We are committed to practices that promote pay equity and transparency. As required by applicable Pay Transparency laws, REI provides a range of compensation for roles that may be hired in locations under these requirements. Factors that may be used to determine your actual salary may include a wide array of factors, including: your specific skills and experience, geographic location or other relevant factors.

REI offers all regular employees a generous employee discount, access to health benefits, a retirement savings plan and accrued time off. Click here for a detailed overview of benefits plans by employee profile.

Pay Range

$98,300.00 - $157,400.00 per year