Paid Media Analyst-Remote

At Intoxalock, a member of the Mindr family of brands, we are dedicated to being a force for good. That's why we provide substance use safety, detection and monitoring products and services that help people live responsibly and keep communities safe.

Always aware. Always Guiding. Never Restricting or judging.

Mindr and our family of brands have helped millions of individuals to live and drive responsibly. Intoxalock, a subsidiary of Mindr, is the country’s largest ignition interlock provider (IIDs) in the United States and the only company working to assist individuals in successfully navigating the often-daunting DUI process. For more than 30 years, Intoxalock has helped millions of people get back on the road safely after a DUI, prevent impaired driving, and save lives.

We are proud to have pioneered alcohol-specific fuel cell technology that sets the industry standard. We provide products and services to consumers and program monitoring authorities to effectively deter impaired driving and support individuals as they navigate the license restoration process. We assist customers who are required to install an IID to regain their driving privileges after a DUI incident. We are headquartered in Iowa, operate in 48 US states, and have over 5,000 installation locations across the country, allowing us a strategic advantage in the marketplace, where our customers can find a convenient location within minutes from where they live or work.

We hire people who we expect will produce exceptional results, inspire positive changes within the company and deliver amazing service to our clients, which includes consumers, attorneys, state associations and more. We are a workplace you can be proud of. We’ve been named a Top Workplace for several years running and again in 2024 for national employers. Our products stopped an average of 26,000 intoxicated start-ups each month and 29 million in the last decade.

We are hiring a Paid Media Analyst-Remote.

The Paid Media Analyst will play an essential role in the analysis of paid media campaigns across digital channels, including search, display, social, and video.

Duties And Responsibilities

• Performance Analysis
• Analyze marketing performance data to evaluate campaign effectiveness and identify areas for improvement.
• Contribute to the preparation of marketing performance reports, including lead metrics (CPL, LTV) and insights.
• Data Collection & Analysis
• Gather data from various media sources, including online and offline channels.
• Provide direction to Data Analytics team on the key metrics needed to effectively monitor paid media performance.
• Data Presentation
• Work cross-functionally with the Analytics team to present data findings in a clear and concise manner.
• Create reports and presentations summarizing key findings and insights for stakeholders.
• Campaign Optimization
• Lead the optimization recommendations across paid search, display, social, and video campaigns, working closely with the team to provide quality, actionable data.
• Participate in conducting research for keywords, ad copy, and target audiences to contribute to campaign success.
• Budget Monitoring
• Provide ongoing budget recommendations to the team for paid media campaigns based on campaign data, ensuring alignment with ROI and business goals.
• Conversion Optimization
• Participate in the planning and execution of A/B tests to enhance lead conversions, ROI, and overall campaign performance.
• Collaborate with other teams to optimize landing pages for SEM campaigns.
• Market Research
• Conduct research on competitors and industry trends to identify opportunities for campaign enhancements.
• Trend Monitoring
• Stay up to date on industry trends and emerging technologies in media analytics.
• Marketing Support
• Assist in implementing marketing strategies and projects under the guidance of senior team members.

Job Requirements

• A Bachelor’s degree in Business Administration, Marketing, Advertising and/or a related field or a minimum of 5 years relevant experience in digital marketing, paid media, or analytics.
• Advanced analytical skills with the ability to work with marketing performance data.
• Proficiency in creating clear and compelling visualizations to communicate insights.
• Strong understanding of digital marketing concepts and principles.
• Excellent communication skills, both written and verbal.
• Eagerness to learn and stay up to date with the latest trends in digital marketing.
• Ability to work collaboratively in a team environment.
• Ability to meet deadlines under pressure.
• Familiarity with Google Ads, Microsoft Ads, Meta Ads, Google Tag Manager, DSPs, LinkedIn Ads, TikTok, YouTube and other digital marketing platforms.

Why work for us?

Check out this list of a few of the many good reasons why we are a Top Workplace:

• Salary range is $67,400-$87,000 depending on experience + potential 5% bonus incentive + 401(k) + benefits.
• We are the nation’s largest interlock provider, and our Mission is to help people live and drive responsibly.
• Mindr won the 2023 Top Workplace Award locally and nationally–and 2024 Best Place for Working Parents Award
• Growth Oriented- 7 years of over 10%+ growth annually. Doubled in employee size over the past 2-3 years.
• A comprehensive and highly competitive benefits package, including:
• Health Insurance, Dental Insurance, Vision Insurance and a range of supplemental insurance
• 401(k)
• Paid Holidays
• Unlimited paid time off
• Ongoing professional training online
• And more

Equal Opportunity Employer

It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants based on individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.