Long Term Agreement (LTA), (3 years, home-based, remotely) for a Roster of Digital Designers, CODAS, PFP, Geneva

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfill their potential.

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.

And we never give up.

For every child, peace

The UNICEF Country Office Development and Support (CODAS) section within Private Fundraising and Partnerships Division (PFP) in Geneva, Switzerland, has ongoing requirements for the production and design of digital content pieces to carry out specific fundraising support for emerging and established markets in the Eastern and Southern Africa (ESA), Europe and Central Asia (ECA), and West and Central Africa (WCA) regions. Through this LTA, CODAS would like to establish a roster of Digital Designers able to ensure smooth delivery of digital content pieces.

The high-quality content packages will be either uniquely created or adapted/refreshed based on existing and proven UNICEF global fundraising campaigns, featured for various digital platforms, including Google, Meta, and Bing, among others. The selected consultants will work on both new campaigns and adapt existing ones, designing static, dynamic, and video ads. Additionally, selected consultants will be responsible for writing engaging ad copy that drives results for both campaign and web content.

These services will be critical for frontier and established markets to deliver tests and develop their digital plans and targets. The consultants will work directly with CODAS, the ECA team, as well as digital agencies, in order to support digital activities.

How can you make a difference?

Purpose Of Assignment

To meet these requirements, UNICEF would like to engage the services of digital designers for digital content creation for the ESA, WCA, and ECA regions, covering both frontier and established markets. These services are essential for maximizing digital initiatives, as fundraising tests and regular digital acquisitions would not be able to proceed without high-quality designers’ services. At the same time, there is no available internal digital design capacity. On a long-term perspective, establishing private sector fundraising activities for frontier and established markets might diversify and offset program budget (currently coming from public donors).

Objectives

The overall objective is to set up a Long-Term Agreement to facilitate and expedite the process by which CODAS (for ESA and WCA regions) on one side, and the ECA on the other side, will hire digital designers.

Digital designers will be required for the creation of digital content packages 1) based on existing UNICEF global campaigns, and 2) uniquely created specific digital content packages, in both cases explaining UNICEF program activities in the field to primarily raise funds from individual donors.

Major Tasks To Be Accomplished

The successful respondents must provide well-designed digital content packages for various digital platforms, Meta, Google, Bing, among others - all aimed at recruiting individual donors, primarily pledge and cash donors.

The requested formats will include primarily adaptations of UNICEF global digital campaigns and in some instances, uniquely created content:

• Static ads, (Square, Vertical, and Landscape)
• Videos (30s and 60s) (Square, Vertical, and Landscape)
• Banners for emails
• Banners for landing pages
• Social Media Calendar
• Landing pages
• Facebook or X Cover Photo (or other similar platforms)
• DOOH – digital out-of-home formats, like ads (statis and video) for billboards, subway and airport TVs, or related formats and activities, with adaptations of static ads, videos, and banners to different languages.

Tasks Include, But May Not Be Limited To

Within the delegated authority and under the supervision of the CODAS Senior Advisor and the Digital Fundraising Officer (for ECA, WCA, and ESA), Digital Designers should:

• Based on inputs from CODAS and ECA team, contribute to identification of best-performing UNICEF global fundraising campaigns to be tested on ESA, WCA, and ECA markets.
• Adapt identified, proven UNICEF global campaign for testing in the ESA, WCA and ECA markets, including Meta, Google, Bing, and UNICEF-owned channels such as Paid Media, Email, web content, social media, and SEO. Adaptations should be done based on agreed formats.
• Provide accurate digital content focused on fundraising communication, promoting UNICEF’s institutional image, brand awareness, and programmatic information about local, regional, and global initiatives.
• Create unique digital content packages for specific markets based on agreed formats.
• Apply accurate criteria, provided in a timely manner, to ensure thematic, written, audio, and visual coherence when generating adaptations of existing UNICEF campaigns or creating unique fundraising campaigns.
• Support the adaptation and creation of emails, social media copy, and other materials required for specific campaigns.
• Support all campaign and content needs for the CODAS and ECA team.

Responsibilities Of The Consultant

• The consultants will use their own equipment; laptops, microphones, software, and other accessories that may be required for this task.
• The consultant will not give the content/material or any part thereof, to any third party without the written permission of UNICEF. All components will be the property of UNICEF, and the consultant will not share the same with anyone else.
• The consultant will not put their own name or logo/emblem on the content / final product. The only organization branding will be UNICEF, if required.
• The consultants will use their own accounts for specific designer tools, such as Adobe Photoshop, Illustrator, After Effects, Figma, Canva, etc.
• The consultant, upon request, will hand over editable/open files (e.g. .psd files) to the requesting team for further use or adaptation.

Responsibilities Of UNICEF

• UNICEF will provide all details pertaining to the activity and the requirements.
• UNICEF will orient the consultant on UNICEF’s branding guidelines.

Tasks For Different Categories

• Adaptation of global UNICEF campaign (including statis ads and videos with Ambassadors and Influencers).
• Creation of unique content pieces (including statis ads and videos with Ambassadors and Influencers).
• Other formats.

DELIVERABLES: (Minimum 2 revisions per content piece)

Deliverable 1: As and when requested by UNICEF.

Static ads

• Vertical (Portrait, Story), Landscape and Square

Videos

• 30s and 60s
• Vertical (Portrait, Story), Landscape and Square

and other similar formats.

Adaptations to different languages.

Deliverable 2: As and when requested by UNICEF.

Static ads

• Vertical (Portrait, Story), Landscape and Square

Videos

• 30s and 60s
• Vertical (Portrait, Story), Landscape and Square

and other similar formats.

Adaptations to different languages.

Deliverable 3: As and when requested by UNICEF.

• Web/Email Banners
• SM calendar
• Landing page
• Facebook or X Cover Photo or other similar platforms
• DOOH digital out of home, formats like ads (statis and video) for billboards, subway and airport TVs, or related formats and activities.

Adaptations to different languages.

Duty Station

• Anywhere in the ECA, WCA, or ESA regions, projects will be completed from home.

Travel

• No travel envisaged for this consultancy. However, the consultant might be required to travel outside their duty station for specific events (e.g. if in-person training, documentation missions, or meetings are required by UNICEF, the government or partners), in which case payment of travel costs, including tickets, lodging, etc., should be agreed upon between the supervisor and the consultant prior to travel and will be reimbursed on actuals.

Estimated Duration Of The Lta

• The Long-Term Agreement will be for a duration of three years. The initial period would be for two years with an option for renewal for a subsequent year on the same rates, terms, and conditions, subject to satisfactory performance evaluation and continuing need for the service. The services of the consultants selected under the LTA would also be made available to PFP, Regional and Country Offices.

To qualify as an advocate for every child you will have…

Education

• An advanced university degree in one of the following fields is required: design, digital design or other a related field.
• Alternatively, a first-level degree in combination with two years of additional work experience may be accepted in lieu of an advanced university degree.

Work Experience

• A minimum of 5 years of experience working in advertising agencies or corporate marketing departments is required, including a minimum of 2 years on creating and adapting digital campaigns.
• Hands-on experience with producing digital marketing assets is required.

Essential Knowledge And Skills

• Visual Design and Creativity:
• Mastery of design principles: composition, typography, color, visual hierarchy.
• Ability to create attractive and effective designs for various platforms and formats.
• Experience creating static (images, banners) and dynamic (GIFs, animations) creatives.
• Ability to adapt existing designs to different sizes and formats (responsive design).
• Knowledge of current trends in digital design and advertising.
• Proficiency in using design software: Adobe Photoshop, Illustrator, After Effects, Figma, Canva.
• Knowledge of video design and editing tools: Adobe Premiere, Final Cut Pro, etc.
• Knowledge of basic digital marketing concepts: SEO, SEM, remarketing, etc.
• Ability to analyze, plan, communicate effectively verbally and in writing.

Language

• Fluency in oral and written English is required.
• Knowledge of other UN languages, e.g., French or Spanish is an asset.

Financial Proposal Template

New Financial Bid - Digital Designers on LTA.docx

How To Apply

The application to be submitted through the online portal and should contain four separate attachments:

• A Cover letter explaining suitability for position (to be uploaded online under “Cover Letter” tab)

ii. Curriculum Vitae (CV) (to be uploaded online under “Resume” tab)

iii. At least two work samples. At least one work sample should be a conversion digital campaign (to be uploaded online under “Other – Applicant” as a single document containing work samples for all categories applied)

iv. A financial proposal as per the template attached. Please do not forget to specify your name in the file while saving (to be uploaded online under “Financial Proposal” tab).

Important Note: Please do not indicate financials anywhere else in the online application form, please mark "n/a or 00", under the fee related questions in the online application form.

Without all the above 4 documents, your application will be considered incomplete and invalid and will not be considered further.

• Any attempt to unduly influence UNICEF’s selection process will lead to automatic disqualification of the applicant.
• Joint applications of two or more individuals are not accepted.
• Please note, UNICEF does not charge any fee during any stage of the process.
• Women, trans, non-binary and gender diverse candidates meeting the requirements are strongly encouraged to apply.
• UNICEF is committed to diversity and inclusion and encourages qualified candidates from all backgrounds including persons living with disabilities to apply.
• General Terms and Conditions for the Consultancy Contract is attached, for your reference. Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

Remarks

Only shortlisted candidates will be contacted and advance to the next stage of the selection process.

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.

The selected candidate is solely responsible to ensure that the visa (applicable) and health insurance required to perform the duties of the contract are valid for the entire period of the contract. Selected candidates are subject to confirmation of fully-vaccinated status against SARS-CoV-2 (Covid-19) with a World Health Organization (WHO)-endorsed vaccine, which must be met prior to taking up the assignment. It does not apply to consultants who will work remotely and are not expected to work on or visit UNICEF premises, programme delivery locations or directly interact with communities UNICEF works with, nor to travel to perform functions for UNICEF for the duration of their consultancy contracts.

For every Child, you demonstrate…

UNICEF's values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS).

To view our competency framework, please visit  here.

UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious or ethnic background, and persons with disabilities, to apply to become a part of the organization. To create a more inclusive workplace, UNICEF offers paid parental leave, breastfeeding breaks, and reasonable accommodation for persons with disabilities. UNICEF strongly encourages the use of flexible working arrangements. Click here to learn more about flexible work arrangements, well-being, and benefits.

According to the UN Convention on the Rights of Persons with Disabilities (UNCRPD), persons with disabilities include those who have long-term physical, mental, intellectual, or sensory impairments which, in interaction with various barriers, may hinder their full and effective participation in society on an equal basis with others. In its Disability Inclusion Policy and Strategy 2022-2030, UNICEF has committed to increase the number of employees with disabilities by 2030. At UNICEF, we provide reasonable accommodation for work-related support requirements of candidates and employees with disabilities. Also, UNICEF has launched a Global Accessibility Helpdesk to strengthen physical and digital accessibility. If you are an applicant with a disability who needs digital accessibility support in completing the online application, please submit your request through the accessibility email button on the UNICEF Careers webpage Accessibility | UNICEF.

UNICEF does not hire candidates who are married to children (persons under 18). UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination based on gender, nationality, age, race, sexual orientation, religious or ethnic background or disabilities. UNICEF is committed to promote the protection and safeguarding of all children. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check, and selected candidates with disabilities may be requested to submit supporting documentation in relation to their disability confidentially.