Haworth
Haworth

Ecommerce Marketing Manager - Holland, MI (remote)

April 27, 2025
Full-time
Remote · United States
Mid-Senior level
Marketing
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Company Overview

When you feel connected to your work, you feel more engaged. At Haworth, you can pursue a career that offers you ample opportunity to build your portfolio and expand your skillset in an exciting and inclusive environment. Join a company that values innovation, inspiration, and you!

HAWORTH is a global leader in office furniture and architectural interiors. As a valued member of our team, you can make your mark on the world and reach your full potential within a culture of connectivity.

Why Haworth? Find out more here!

Here at Haworth, our members enjoy benefits from their first day of employment including:

  • 20 Days Paid Time Off (PTO): Enjoy a whole month of relaxation, adventure, or whatever your heart desires! Plus, you can buy up to 5 extra days for even more fun.
  • Health Benefits: Stay healthy and happy with Priority Health Medical options, Delta Dental, Vision Insurance, and Earned Sick Time. Your well-being is our priority.
  • 401k Benefit: Secure your future! Contribute 6% of your annual salary, and Haworth will match up to 7%. That’s a win-win for your retirement!
  • Annual Bonus Programs: Get rewarded for your hard work with exciting annual bonuses. Your efforts truly pay off.
  • Insurance Coverage: Rest easy with company-provided Short-Term Disability, Long Term Disability, and Life Insurance. We’ve got you covered.
  • On-Site Gym: Stay fit and energized with our well-equipped gym, open 24/7. Fitness at your convenience.
  • Tuition Reimbursement: Invest in your future with our Tuition Reimbursement program. Learning never stops!
  • Volunteer Time Off (VTO): Make a difference with 8 hours of paid Volunteer Time Off. Give back to the community and feel great doing it.
  • Optional Pet Insurance: Keep your furry friends healthy and happy with our optional Pet Insurance. Because pets are family too.
  • Zero Waste to Landfill: Be proud to work for a company committed to sustainability. We’re making the world a better place.

Job Overview

We are currently looking for a Ecommerce Marketing Manager to join our Direct to Consumer team at Haworth!

As a Ecommerce Marketing Manager, You Will

Define strategy to deliver exceptional Direct to Consumer (DTC) online shopping experience for Haworth's customers. Recommend best-in-class go to market strategy within DTC online sales channel for existing and new products for product configuration, placement, and promotions; as well as strategy recommendations for content, search optimization, ratings, and reviews. Work across business, marketing, and technical teams to deliver ever-improving DTC customer experience through agile and data-driven product management process. Use innovative approach to increase DTC customer traffic with an eye for what will appeal to customers.

Essential Functions

  • DTC ecommerce Growth: Achieves growth targets by aligning with senior leadership and overall business strategy.
  • Customer Experience: Drives team actions to deliver best-in-class customer experience, attracting new and retaining repeat customers.
  • Sales and Marketing Strategy: Oversees product sales, develops marketing strategies to drive traffic and improve conversion rates, and manages paid media.
  • Ecommerce Site Enhancements: Leads ongoing improvements to the ecommerce site in collaboration with senior leadership.
  • Analytics and Reporting: Establishes DTC analytics, supports monthly dashboard reporting, and analyzes website traffic to recommend improvements.
  • Team Management and Collaboration: Manages and mentors team members, collaborates with internal and external partners, and engages with the social media team.
  • Operational Responsibilities: Manages day-to-day eCommerce tasks, executes email and SMS strategies, and supports digital marketing campaigns and content calendar.
  • Must be able to perform all essential job functions with/without accommodation.
  • Uses office automation, communication, software, and tools used in Haworth office environment.
  • Performs other duties within scope as assigned.

Required Qualifications

  • Bachelor’s degree or equivalent.
  • 5+ years experience successfully launching concepts and products to digital audience, including experience utilizing Google Analytics or other web analytics tools.
  • 2+ years experience in supervising others.
  • Applicants must possess an unrestricted right to work in the US to be eligible for this position.

Preferred Qualifications

  • 5+ years experience working in Ecommerce and Direct to Consumer.
  • Proven track record of achieving business goals with "Brick and Click" websites, eRetailers, and marketplaces.
  • Strong understanding of Search Engine Optimization (SEO) and keyword research, content marketing, and knowing what content is most effective on websites.
  • Experience with Shopify.