Web Designer (CRO+Webflow) at Fella Health — Remote, US Hours, $30k-$60k/yr inc equity

About Fella & Delilah

Fella & Delilah is the direct-to-patient clinic for busy families in Middle America to get to a healthier weight.

Fella is optimized for busy bigger guys who want a no-nonsense solution to getting healthier. Delilah is built for strong women in their prime who want a sustainable solution to feel their best

.
We use affordable, effective weight loss medication to solve our customers’ most pressing healthcare need, then aim to remain their core healthcare provider for the rest of their life — expanding to hormonal health, mental health, longevity, and primary car

e.
GLP-1 medications are a f*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare syst

em.
Our mission is to accelerate the global take-up of GLP-1 medications among busy families to help solve obesity worldwide. From this, we’ll become the world’s leading consumer healthcare br

and.
We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just surpassed $70M ARR. As a company, we’ve been cashflow positive for the last 21mo. We’re fast approaching 21,000 active subscribers with high

NPS.
Almost all of this has so far been through Fella. Delilah is still very new and your job is to make her

soar.
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead

of us.
You can read more about working at Fella & Delilah here: Working at Fella & Delilah https://fella.notion.site/Working-at-Fella-Delilah-14a2ac8575d34d148d009bb4

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We're backed by top healthcare & consumer i

• nvestors:Y C
• ombinatorGlobal Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket
• InternetAngelList Early Stage Fund (backed by Naval
• Ravikant)BrandProject (venture-builder behind 2
• unicorns)The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy M

cCormick)
The Opportunity as a We

b DesignerAs a Web Designer at Fella & Delilah, you’ll design and develop high-converting landing pages and quiz funnels (Mostly using webflow). This role is focused on execution, not brand creation — you’ll be implementing visual assets into performance-first designs that directly impact results. You’ll work closely with our CRO Specialist, Frontend Engineer and Lead Designer to create landing pages that can be adapted across multiple brands. While we currently use Webflow as our primary platform, we’re also exploring a move to Shopify or other platforms — so being able to implement front end code and use no-code tools at the same time is i

mportant .
You’ll receive fast, direct feedback and will be expected to iterate quickly. We’re looking for someone who can move fast, take ownership, and consistently deliver high-conver

ting pages.Over time, you'll become a key player in the development of new customer journeys, working hand-in-hand with the rest of the team to create designs that significantly improve our Lead > Sale conve

rsion rate.
This is a full-time

remote role.
You'll report directly to our Lead Designer (@Marjoe Bacus), CRO Specialist (@Oreoluwa Akinnawo Akinnawo), work closely with Frontend Engineer (@Art), Head of Growth (Dave Lane) & CEO (Richie

Cartwright).
Key Re

sponsibilitie

sStraight awayDesign for co

1. _re conversi_onsCollaborate: Work closely with the design team and the CRO Specialist to understand the optimization roadmap and identify design opportunities a
2. _cross funnel_s.Design+Build: Create visually appealing and user-centric designs, focusing on improving page layouts, visual hierarchy, and calls to action to lift con
3. version rates.Iterate: Based on test results and insights from the CRO Specialist, iterate on designs to further optimize performance and implement winning variants ac

ross the site.Enhance design systems for testing - Develop and maintain design components and templates that facilitate efficient testing and ensure consistency ac

ross the site.
In

the near futureExpand design's impact on the customer journey - Collaborate with the Ore, our CRO Specialist to design optimized experiences beyond the site, including ads, email, and product flows. You'll create visually compelling and persuasive designs that influence core KPIs e.g.

CAC & L

• TV.
  Need to HaveDesign expertise: 3+ years of experience designing high performing landing pages and websites. for existing brands and startups (not template work) and a portfolio that showcases this. Skilled in creating visually compelling and user-centric designs that effectively guide users towards
• desired actions.Proficiency in design and web development tools: Strong command of design tools such as Sketch, Figma, or Adobe Creative Suite. Proficient in implementing design
• s using Webflow.Full funnel design perspective: Understanding of how design impacts the entire customer journey, from awareness to retention. Ability to create cohesive and persuasive experiences acr
• oss touchpoints.Collaboration skills: Proven ability to work closely with Design, CRO, Product, Marketing, and Engineering teams to understand optimization goals and translate them into im
• pactful designs.Attention to detail: Meticulous in ensuring design consistency, adhering to brand guidelines, and maintaining design systems across the site and vari

ous touchpoi

• nts.
  Nice to HavePrevious experience with CRO: Familiarity with conversion rate optimization principles and techniques in relation to design. Experience designing for A/B and multivariate tests
• is a strong plus.Storytelling through design: Skilled at using visual design to communicate complex ideas and guide users through narratives that d
• rive conversions.Adaptability: Thrives in a fast-paced environment. Able to quickly iterate on designs based on changing requirements and new insights. Experience with Shopify and other no-code tools and graphic design s

kills are a plus.
Our

cultural standardsThese are the core cultural standards to which we hold ourselves & our team

• _-members at Fella:Beli_ef in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicat
• _ed to the mission.Unwa_vering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unw
• avering integrity.Only the paranoid survive: Bad sh*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our wo
• rk is ahead of us.Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how muc
• _h you can achieve.If we’r_e average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and re
• _ject incompetence.Com_mitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting ph
• ysical sensations.A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no
• _other way to win.En_during frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make o
• _ur grandmas proud.Bu_lldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-
• _one but ourselves.Ke_ep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and
• _we revel in that.T_he power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One T

hin_g, and nail it.
🎯_ “You just build a fing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more va

lue than you take.”
Compens

• ation & BenefitsCompensation: $30
• k-$60k/yr inc equityHealthcare: comprehensive medical insura
• nce (if appropriate)Vacation: PTO with a yearly minimum (≥2wks/yr + loca
• _l nati_onal holidays)Remote: our team is fully distributed across the world and func
• _tions fully remotely_Personal development: budget for book
• _s, courses, coach_ingPersonal wellness: budget
• for gym, health appsCoaching: free biwe
• _ekly heal_th coachingEquipment: Macbook & work-from-home equipmen
• t provided as neededWhat are we missing? We're still early so you get t

o shape our

culture.
How to applyApply via Ashby and be sure to i

• nclude the following:your r
• esume & portfoliohighlights from your experience

relevant for the role