Social Media Marketing Specialist

This is a freelance role and we are open to those wanting to contract or look at this on a part time basis and can be carried out remotely in the UK with occasional travel to the London office

About native

native has been building for 10 years, but we're still very much a startup: fast-moving, ambitious, and building with intent. We're creating the infrastructure that connects students, Students’ Unions, universities, and advertisers through a managed marketplace.

Our goal is to deliver for students by increasing student engagement while enabling Students’ Unions to secure sustainable funding. For advertisers, we offer meaningful, measurable routes to student audiences. The more aligned these incentives are, the more defensible and scalable our business becomes.

The Opportunity

We are looking for a sharp, execution-first Paid Social Specialist to lead media buying across all fair campaigns. You’ll be the tactical operator behind the Social+ Ad Product, working across Meta, TikTok, Snap, and beyond to build smart, efficient audience strategies that convert. You’ll likely come from an agency background or have agency experience, and be looking for a focused client-side role that lets you do the work, not just report on it.

What you’ll be working on

You’ll own and execute paid campaigns that directly drive student registrations and attendance. That means granular targeting (by uni, course, persona, etc.), clever spend allocation, and constant optimisation. You’ll build audiences, place ads, test creative, manage budgets, and iterate ruthlessly. You’ll also be a key contributor to the ongoing development of our Social+ Ad Product, working closely with the Event Marketing Manager and Ad Product Managers to align messaging and funnel design.

What we’re looking for

• Deep experience with Meta Ads Manager; comfort with TikTok and Snapchat is a bonus
• A performance mindset, tracking CPLs and ROAS comes naturally
• Experience buying media for consumer-facing brands or lead-gen clients
• Knowledge of audience segmentation and interest/behaviour targeting
• Familiarity with A/B testing, optimisation loops, and performance reporting
• The ability to work fast, independently, and with clean execution
• Bonus: experience with Google Ads or YouTube for awareness work

Required skills & experience

We are committed to lifting everyone up. We seek to enable people’s best work by optimising for freedom with accountability. You’ll get the most out of this role if you bring:

• Proven experience planning and executing paid social campaigns on Meta platforms
• Familiarity with other paid channels such as TikTok, Snapchat, or YouTube
• Comfort building detailed audience segments based on behaviour, interest, and geo data
• Experience running student-focused campaigns or event-based lead generation
• A track record of managing budgets efficiently while scaling results
• Strong working knowledge of A/B testing, creative iteration, and ad performance analysis
• Optional but valuable: experience working in or with CRM, email platforms, or funnel automation tools

Equal Opportunity Statement

We are actively creating an equitable environment for everyone at native to thrive.

Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at native. At native, embracing diversity in all of its forms and foster an inclusive environment for all people to do the best work of their lives with us.