Social Media Manager

About us

Vegan-Friendly is a global vegan non-profit organization, aiming to promote veganism and make it more accessible. We label restaurants and brands as Vegan Friendly and promote them to the vegan community, helping our audience easily find vegan options.

Job Description

As the Social Media Manager of Vegan Friendly in the US, you will be a self-motivated, creative individual capable of producing unique content and building an engaging, visually appealing social media presence. You should be passionate about the vegan scene in the US and about creating content that promotes veganism.

The role includes

• Managing our social media channels, including TikTok, Instagram, and LinkedIn.
• Leading creative direction, content creation, design, video production, caption writing, and managing all aspects of content publishing.
• Creating high-quality written and visual content tailored to each platform.
• Building brand awareness by engaging influencers and collaborating with brands and businesses.
• Interacting with our audience on each platform.
• Developing marketing content for our partners.
• Analyzing data to gain insights into successful content types, trends, and other social media performance metrics.
• Shooting original video content that showcases Vegan Friendly’s initiatives, values, and community.
• Maintaining ongoing communication with business owners, Vegan Friendly team members across different branches, and influencers as part of day-to-day social media management and digital campaign coordination.
• Handling other relevant tasks to increase our social media visibility.

Job Requirements

• Strong passion for veganism.
• Hands-on experience managing social media channels.
• At least 2 years of social media management experience.
• TikTok management experience is an advantage.
• Proven ability to develop social media strategies, set goals, and achieve them.
• Strong design skills and experience using tools such as Photoshop or Canva.
• Excellent time management skills, with the ability to multitask and handle multiple responsibilities.
• Ability to adapt the right voice for each social media platform.
• Excellent English skills – written and spoken – with the ability to communicate naturally and fluently.
• Strong reasoning skills: ability to define problems, collect data, establish facts, and draw valid conclusions.

Job Type: Full-time position.