Social Media Growth Executive – Regional

India-based (remote) | Overseeing our portfolio brands in India, Thailand, Singapore, Malaysia & Hong Kong | Previous experience with a lifestyle or media company preferred

BurdaLuxury is looking for a data-savvy, strategy-led Social Media Growth Executive to join our regional team. If you love turning insights into action, decoding trends, and know your way around Instagram Ads like the back of your hand, this one’s for you.

In this role, you’ll partner with social media managers and other relevant stakeholders across our lifestyle brands - Lifestyle Asia, Prestige, Travel + Leisure and Augustman – to drive performance across platforms with a keen focus on Instagram, LinkedIn, YouTube, Facebook, X and TikTok.

Your zone? Numbers, narratives, and next steps. Expect to dive deep into data, build growth playbooks, and recommend content angles that resonate.

We value sharp minds, visual thinking, and a solid grasp of pop culture and digital behaviour. Bonus points if you spot trends before they peak and know how to turn performance reports into strategies that stick.

What You’ll Do

• Drive month-on-month growth across social channels by translating analytics into actionable strategy and recommendations
• Own monthly reporting, audits, and performance deep dives — including competition analysis and data-backed insights
• Identify and track key content trends, formats, and platform shifts to help evolve our content strategy
• Lead and optimize Instagram ad campaigns with the goal of increasing follower count, reach, and profile traction
• Collaborate with social media managers, editorial, video teams and define how your learnings are actioned by then, to improve content formats, UGC opportunities, and campaign effectiveness
• Champion platform diversification and best practices across titles and teams
• Build and maintain a knowledge hub of learnings, trend reports, and social media guidelines
• Deliver clean, visually compelling reports and presentations for both internal and client-facing needs
• Ensure all strategic input aligns with brand voice, business objectives, and content KPIs
• Support with ad-hoc content creation when required - particularly for growth experiments, platform tests, or reactive moments

What You’ll Need

• 2–4 years of experience in social media strategy, performance marketing, or digital growth — preferably for a lifestyle or media brand
• Proven expertise in social media analytics, growth tracking, and platform performance tools (e.g., Meta Suite, Instagram Insights, YouTube Studio, Metricool, Brandwatch, or similar)
• A strong grasp of Instagram ads — including native ad creation, audience targeting, and performance optimization
• Deep understanding of content marketing, excellent storytelling skills with the ability to turn data into impactful insights and next steps
• Strong presentation skills — you’re comfortable creating reports that are equal parts smart and slick
• Awareness of global and SEA-specific content trends, especially in the luxury, lifestyle, fashion, and travel space
• A collaborative mindset — you’re comfortable working across teams and time zones Ability to thrive in a fast-paced, collaborative team environment.
• Demonstrated expertise in content creation (IG posts, stories, reels) and comfort using tools like Canva, Photoshop, or native platform editors when needed
• A sharp eye for storytelling, trends, and formats that work on social — especially Instagram and TikTok
• Up-to-date knowledge of the latest social media tools, trends, and platforms
• Excellent spoken and written English skills
• Bonus: experience with men’s lifestyle brands or regional exposure in SEA market, and familiarity with a remote/hybrid work setting is preferred but not mandatory

About Us

BurdaLuxury is one of Asia’s most vibrant and progressive independent media houses. Our portfolio includes a variety of successful regional publishing brands in lifestyle and luxury markets across Hong Kong, India, Malaysia, Singapore, and Thailand. Print publications include AUGUSTMAN, HELLO! Magazine Thailand, Prestige, and PIN Prestige. Digital offerings include Lifestyleasia.com, Augustman.com, PrestigeOnline.com and PinPrestige.com. BurdaLuxury is part of the Hubert Burda Media family, one of the largest media companies in Germany. Burda is active in 17 countries, employs more than 12,000 people and publishes around 600 products.