Cronos Group
Cronos Group

Social Media & Influencer Manager

April 24, 2025
Full-time
Remote · Canada
Mid-Senior level
Marketing
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Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology, and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos’ diverse international brand portfolio includes Spinach®, PEACE NATURALS® and Lord Jones®. For more information about Cronos and its brands, please visit: https://thecronosgroup.com/.

At Cronos Group, we hire talented people who thrive on solving difficult problems and give them the opportunity to hone new skills and approaches. If you want to play a part in shaping an innovative industry and help build a historically significant company, we want to meet you.

The Manager, Social Media & Influencer will work within the Marketing & Innovation team, oversee the Associate Manager, Social Media & Content, and report to the Group Creative Director. You will lead social media plans and strategy with a clear vision to increase awareness, engagement, education, and word of mouth. You will also lead the planning and execution of social campaigns, communications, and influencer activities.

This position is based out of (remote) Canada.

What you’ll be doing:

  • Own cultivating the social experience across our brands, leveraging storytelling, engaging content, and emerging digital tools, including generative AI for content ideation and production.
  • Develop and build strategic influencer programs (i.e. ambassador programs, creative deliveries, community building activities etc.) that ladder back to annual brand objectives
  • Create, implement, and maintain social content strategy across brands
  • Develop, maintain, and optimize monthly social media calendars for all platforms based on overall marketing calendars
  • Strategic execution and publishing of all social content including testing of frequency, timing and content type optimization (visual content, hashtag keywords, use of emojis etc.) to keep improving social performance
  • Lend actionable insights to monthly social and influencer reports by formulating unique recommendations and opportunities, based upon key learnings from weekly reports and monitoring of influencer marketing landscape
  • Utilize platform-specific and third-party social media tracking and analytics tools to monitor performance and adjust strategy accordingly
  • Develop copy/concepts and source media for social content on a regular basis
  • Draft social media briefs and lead briefing calls with external agency partners
  • Collaborate with the internal marketing team on the social and influencer strategy for national and regional marketing campaigns
  • Create opportunities to engage with our online audience in meaningful ways beyond our owned platforms
  • Track and record performance of spend against goals and budget
  • Stay on top of social media trends to look for opportunities that our brands can leverage and build on
  • Lead and contribute to creative brainstorming sessions with unique ideas for content production
  • Track emerging social platforms and manage launch strategy and execution as needed
  • Perform outreach activities, including developing and maintaining relationships with key influencers. Leverage those relationships and opportunities where appropriate.
  • Coach, develop, and direct the Associate Manager, Social Media & Content to support Social Media and Influencer objectives

You’ll need to have:

  • Bachelor’s degree in Marketing, Communications or similar and/or equivalent experience
  • Minimum 5 years' experience in social media management, community management, development, marketing, communication or similar
  • Familiarity with content management systems such as WordPress
  • Working knowledge of content and layout design tools such as Adobe InCopy and InDesign
  • Excellent computer skills with MS Office
  • Solid understanding of various content platforms such as social media, blogs, and print media
  • Working knowledge of content practices such as SEO, SMO, and PPC
  • A team player mentality, capable of partnering with internal teams such as Brand, Legal/Regulatory, and Customer service as well as external stakeholders in the social and influencer communities
  • Excellent written and verbal communication skills
  • Creative problem-solving skills to work around barriers and find solutions to campaign obstacles related to the Canadian cannabis industry
  • Passion for the industry, staying up to date on content, consumer trends, and advancements in technology — particularly AI tools that can unlock new ways of working and engaging audiences
  • Solid project management skills, comfortable working on and directing multiple simultaneous assignments while operating autonomously in fast-paced environment

We are committed to fostering a diverse and inclusive work environment, and we welcome and encourage applications from people with disabilities and people with diverse backgrounds, identities, and cultures. For candidates with disabilities, accommodations are available upon request in all phases of the selection process.