Estendio
Estendio

Senior Product Marketing Manager – New Markets

April 22, 2025
Full-time
Remote · United Kingdom
Not Applicable
Marketing
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About Estendio

We are a mission-driven accessibility start-up dedicated to transforming the way the 1 billion disabled and neurodivergent people in our world work, learn and live.

Since launching our first product, Present Pal, in 2018, Estendio has supported students across over 150 universities in the UK and US to communicate with confidence. Building on that success, we’ve now launched Tailo, an AI-powered reading platform that creates a personalised reading experience for every mind.

As we scale into new markets, we are seeking to redefine accessibility - not just as a legal standard, but as an empowering and intuitive experience for all. This is your chance to join our team of 25 at a pivotal moment: Tailo has excellent early traction in our core market, our team is growing, and the world is waking up to the importance of inclusive tech.

Role Overview: Product Marketing Manager (New Markets)

We’re looking for a curious, proactive, and impact-driven Product Marketing Manager to lead our commercial discovery and go-to-market strategy in new verticals—starting with US Higher Education.

This role sits at the intersection of commercial, product, and buyer insight. You’ll lead early-stage discovery and validation work, turning complex customer needs into compelling value propositions, scalable go-to-market strategies, and differentiated positioning.

You’ll play a pivotal role in the success of Tailo’s expansion—ensuring we deeply understand customer pain points, find routes to budget, and articulate how Tailo delivers tangible outcomes for learners and institutions alike.

You will work closely with our CEO, CMO Product, GTM, and Design teams. Although this role sits within the Product team, it’s deeply cross-functional—turning buyer insights into clear positioning and messaging, informing pilot and pricing strategy, and enabling go-to-market success. This is a rare opportunity to shape both the narrative and strategy of a high-impact accessibility product from the ground up.

Key Responsibilities

Market Discovery & Customer Insight

  • Conduct deep qualitative and quantitative research with buyers, stakeholders, and users to map needs, pain points, KPIs, and budget pathways.
  • Validate and refine Tailo’s value proposition in new verticals—starting with US higher education.
  • Uncover and define clear routes to budget, from department-level to institutional procurement.
  • Analyse the competitive landscape and buyer decision-making processes.

Value Proposition & Positioning

  • Shape differentiated product positioning based on real-world insight and competitive gaps.
  • Work with the product and GTM teams to translate customer needs into effective messaging and product strategies.
  • Define buyer personas, JTBDs, and compelling narrative frameworks to support Tailo’s go-to-market strategy.

Go-To-Market Enablement

  • Develop the GTM strategy - including positioning, pricing, assumptions and sales approach based on buyer discovery and pilot learnings
  • Collaborate with GTM to develop campaigns, sales collateral, landing pages, and onboarding flows to be handed over to the sales team.
  • Help define early success metrics and measure pilot outcomes.
  • Be the voice of the customer during go-to-market and roadmap prioritisation.

About You

You’re commercially-minded but mission-driven. You love digging into customer problems, uncovering market insights, and shaping strategies that bring innovative products to life.

You don’t need every answer to get started. You’re comfortable navigating ambiguity and energised by experimentation. You’re collaborative, fast-learning, and deeply curious about how technology can drive impact.

Must-Haves

  • 4+ years of experience in Product Marketing, Product Strategy, or Product Management (ideally in B2B SaaS, EdTech, or accessibility).
  • Proven track record of customer discovery and turning insight into strategy.
  • Experience shaping value propositions, positioning, and go-to-market plans.
  • Strong collaboration skills across product, design, marketing, and leadership teams.
  • Comfortable leading interviews, workshops, and discovery calls with external stakeholders.
  • Exceptional written and verbal communication.

Bonus:

  • Experience in US Higher Education or K-12.
  • Understanding of the assistive tech, accessibility, or inclusion space.
  • Experience in GTM pricing, packaging, or launching new products.

Why Join Us?

  • 🌴 33 days holiday (including public holidays)
  • 🕓 9-day fortnight
  • 🏡 Remote-first with team meet-ups
  • 🌱 Personal development budget
  • 💡 Work on something that matters – building inclusive tech for every mind

Location: Remote (Based in the UK)

(Please Note: You must be based in the UK and have the right to work in the UK)