Property Management VA (Marketing) - 100% Work From Home

This is a remote position.

As a Property Management VA (Marketing), you will play a key role in optimizing our property marketing efforts and ensuring leasing success. You will be responsible for managing digital listings, monitoring vacancies, and leveraging marketing platforms to maximize visibility and lead generation. This role requires strong attention to detail, an analytical mindset, and the ability to collaborate with property managers to enhance marketing strategies.

Responsibilities:

• Update leasing specials bi-monthly across platforms (AppFolio, Zillow, Apts.com, Rent.com, property websites) based on vacancies, guest card traffic, and pending applications.
• Monitor vacancies and escalate concerns if prolonged high vacancy rates persist.
• Set up and manage social media ads, ensuring property managers' Facebook postings align with marketing goals.
• Update marketing photos and pricing per manager/owner requests.
• Compile and analyze lead data compared to marketing spend on a monthly basis.
• Manage marketing platform accounts, including packages, listing accuracy, and billing issues.
• Regularly audit marketing platforms to ensure accurate and updated information is displayed.
• Provide ROI insights on digital ad campaigns (Google Ads, Facebook Ads, etc.).
• Conduct market research and collaborate with marketing vendors to assess competition.
• Coordinate property photo/video shoots for marketing purposes.
• Identify and leverage pre-leasing opportunities.
• Monitor and manage activity on property Facebook pages, creating new pages as needed.
• Maintain and optimize Google Business accounts.
• Utilize and maximize AppFolio’s marketing features, including reporting and premium listings.
• Track and manage advertising contracts, processing billing and forecasting cancellations as needed

Requirements

Qualifications:

• 2 years of proven experience in leasing coordination.
• At least 1 year of experience in marketing.
• Experience with AppFolio, Zillow, Apts.com, Rent.com, and property websites is preferred
• Knowledge on utilizing Google Ads and Facebook Ads is preferred
• Quiet home office work environment
• Willing to work on the graveyard shift
• Fast and reliable internet connection of at least 10MBPS with internet backup available
• Dependable electricity with power backup available
• At least 8-gen i3 processors, 8GB RAM, and Windows or MAC, SSD Disc

Benefits

Why You'll Love Working with Us!

• Enjoy the freedom of permanent work from home while maintaining a healthy work-life balance.
• Receive paid training to set you up for success from day one.
• Annual performance appraisals designed to recognize your achievements and support your career growth.
• Get a free noise-cancelling headset to create the perfect work environment.
• Take advantage of holiday pay to enjoy your well-deserved time off.
• Earn overtime pay when you're willing to go the extra mile.
• Receive a generous referral bonus per hire for recommending great talent.
• Celebrate your hard work with a rewarding year-end bonus!