Marketing Manager

Awareness of GenAI technology has exploded over the last 12 months. Marketers, creatives and everyday people are both excited and sometimes, a little worried. At Pencil we’ve been on the cutting edge of the AI revolution since 2018 and want to ensure we take a leadership position in communicating a clear and optimistic view on how AI will change the way marketing works.

We’re looking for a Marketing Manager who will oversee our day-to-day marketing activities - including our weekly email newsletter, daily social media posts and paid ads. You’ll need to develop a content calendar, work closely with our content writer to develop master content and then version and serialize it across channels and over time. You’ll also be responsible for reporting on its effectiveness in terms of website traffic, product signups and sales calls booked. This comes with a few exciting challenges. AI can be technical and there’s a need to simplify how we talk about it and make it fun. There’s a lot of AI noise out there so we always want to produce content that’s valuable. And finally, we are literally a content generation platform - so we need to dogfood our technology and use it everywhere we can in our own marketing.

You will need a clear understanding of what GenAI can do for marketers, and flair in how to bring this to life in emails and social posts. Doing this successfully will deliver clarity for our prospects and revenue growth for Pencil and our partners, as well as make you one of the leading voices of the GenAI revolution.

Your day-to-day

• Establishing repeatable content “series” that we can produce consistently at high quality
• Developing a monthly content calendar with weekly emails and daily social posts
• Getting hands on creating written, image and video content for emails, Meta, LinkedIn & TikTok
• Running simple campaigns on Google ads and Meta ads
• Measuring the impact of each piece of content on web traffic, product signups and sales calls

Your responsibilities

Your KPIs will be linked to the following:

• Consistency in meeting the monthly, weekly & daily cadence of the content calendar
• Quality of the content produced as reflected in open and engagement rates
• Product signups and sales bookings per $ of marketing investment

Your qualifications

• Have 3+ years in SaaS, agency or AI marketing
• Experience creating content for email newsletters, TikTok, LinkedIn ideal
• Experience measuring the effectiveness of marketing using URL tags in Google Analytics
• A portfolio of successful marketing campaigns and content
• Experience managing a 6-figure marketing budget
• Experience collaborating with content teams and business leadership

Your benefits

• Opportunity to work at the cutting edge of GenAI for the Fortune 500
• Sponsored professional and personal learning
• Top-end Apple hardware
• Flexible vacation/time-off policy
• Competitive health insurance and welfare cover
• Fully remote work incl. WeWork "All Access" membership

About Pencil

Pencil uses AI to make ads. Our mission is to make marketing effective and effortless. We want to become the default way ads get made - because AI ads are 10x faster and cheaper to make, and 2x better performing, than making them without AI.

We’re called Pencil because we believe AI will be a tool for creative people, not a replacement - it may even be as fundamental a tool in the future as the pencil was in the past.

Pencil was founded in 2018 with a team from Google, Facebook and Uber with backing from Sequoia and Entrepreneur First. We were acquired by The Brandtech Group in 2023 to pursue a shared vision of bringing GenAI to the Fortune 500.

https://www.trypencil.com

About The Brandtech Group

The Brandtech Group’s mission is to be the best company in the world at helping leading global brands drive growth by connecting content, data and media using technology.

It was founded in June 2015 (as You & Mr Jones) by former Havas Global CEO David Jones, with a simple mission to help brands do their marketing better, faster and cheaper using technology. It was renamed The Brandtech Group in January 2022.

Today it generates more than $1BN in revenue and is the largest global digital content partner for many of the world's biggest brands and companies, often using its unique in-housing model. It works with eight of the world's top 10 global advertisers and 49 of the world's top 100. Clients include Banco Itaú, Danone, Google, Intuit, LVMH, Microsoft, Morgan-Stanley, Netflix, Reckitt, Renault-Nissan, PayPal, TikTok, Uber and Unilever.

In addition, the Group invests in cutting-edge technology companies relevant to and with potential in marketing and has been investing in the AI, AR and the metaverse space since 2015. The Group was the first external investor in Niantic (creators of Pokémon Go), alongside investments in AI Foundation (AI digital twins, personalized AI, and deep-fake detection 2018), Automat (AI chatbots, 2016), Elsy (AI media planning, 2016), Jivox (dynamic automated content,, 2016), Crossing Minds (deep learning AI recommendation system, 2017), CreativeX (AI-driven content optimization, 2022), Zappar (AR, 2017), Provenance (blockchain, 2022) and GGP (the world's largest gaming fund).

The Group is one of the most prominent marketing industry voices on the prediction and movement to AI-driven marketing, including Generative AI. It was named one of the World's Most Innovative Companies 2021 by Fast Company, and by CB Insights as one of the World's Most Valuable Private Unicorns.

https://www.thebrandtechgroup.com