Marketing Lead

🚀About Jome

Jome is an innovative online marketplace dedicated to transforming the new construction home-buying experience. Our cutting-edge platform helps buyers easily discover, compare, and purchase new construction homes. As a fast-growing startup, we leverage advanced technology and expert insights to simplify the process and make homeownership more accessible. We are committed to delivering exceptional service and redefining how people find their ideal new home.

🎯Your Mission in this role

Find, attract, and convert the right buyers — faster, smarter, and more efficiently.

We’re looking for a full-stack growth marketer who’s curious, analytical, hands-on, decisive and action-oriented. Someone who gets scrappy with early-stage tests, knows how to scale what works, and isn’t afraid to kill what doesn’t.

Your Job Is To

• Identify high-value customer segments and where to reach them
• Launch campaigns across multiple channels that focus on fast learning and quality lead flow
• Build lifecycle flows that convert leads into transactions
• Consistently test new assumptions and run experiments with the goal of conversion rate improvement
• Continuously optimize CAC by improving targeting, messaging, funnel efficiency, and channel mix

You’ll own performance, content, lifecycle, and brand execution — and work closely with the CEO, product, sales, and data. This is not a brand-only role or a strategy-only role. It’s an execution-first, outcome-driven opportunity to build the growth engine from the inside out.

If you’re the kind of marketer who thinks in systems, loves data, moves fast, and craves ownership — this is your seat at the table.

🧩What You’ll Do

• User research — uncover user pains and motivations through research and insights.
• Identify, test, and validate audience segments and channels to acquire scalable, cost-effective buyers.
• Diversify us beyond Google Ads. Test new acquisition strategies — paid, organic, partnerships, influencer, referral, community, etc.
• Build and automate high-converting communication journeys (lifecycle marketing; tools we use: Customer.io, Mixpanel, Pipedrive,etc.)
• Lead the end-to-end execution of campaigns — from concept to launch. You’ll work with PPC, product and design support, but you’ll own the results.
• Constantly test and improve the quiz experience we use post-ad and pre-product. Your job is to ask the right questions, explain the value clearly, and optimize for conversion — this is where we diagnose the buyer’s pain and show how Jome solves it.
• Analytics and CAC discipline. We expect you to know your numbers cold. Optimize for unit economics, not vanity metrics.
• Collaborate across the business — work closely with leadership and cross-functional teams to shape and execute the marketing strategy. Your voice will be an essential part of how we grow.

🧠 You Might Be a Fit If…

• You’ve built or scaled marketing in a startup or fast-paced environment
• You’ve run performance and lifecycle campaigns yourself — not just delegated
• You’re passionate about data, speed, messaging, and growth levers
• You’ve created marketing flows or systems that increased conversion and decreased cost
• You think in terms of impact per hour — not just “delivering projects”
• You move fast, but you don’t break trust. You bring the team with you.
• You love turning complex buyer journeys into simple, compelling funnels

💡What We’re NOT Looking For

• Someone who needs perfect specs or long planning cycles
• A marketing generalist with no hands-on execution chops
• Someone who’s only managed teams or vendors and doesn’t want to build things directly
• Anyone who isn’t eager to understand the real estate world and obsessed with simplifying a process that’s been unnecessarily complex and old-school for way too long

✅You Should Have

• 4+ years in marketing roles where you personally executed campaigns and delivered measurable results
• Experience running paid acquisition and lifecycle marketing (you’ve built, not just briefed)
• Strong command of data — you know how to measure, interpret, and act
• Comfort with tools like Customer.io, Google Ads, Meta Ads Manager, and whatever else gets the job done
• Fluent in spoken English with proven experience in the U.S. market
• Excellent written communication in English — you know when copy works and when it doesn’t
• Curiosity and humility — especially when learning a new industry
• High personal standards for design, UX, and storytelling
• Hunger to move fast, own outcomes, and figure things out without waiting

✨Why Jome

• Real Impact. We’re helping families find a way to homeownership — not selling software for software’s sake
• Massive Market. New construction is a $300B industry with almost no modern buyer experience
• Autonomy & Speed. You’ll have ownership, tools, and freedom to test, learn, and scale
• Tight-Knit Top-Tier Team. You’ll work closely with founders, product, and ops.
• Mission-Driven. We care about doing the right thing for buyers — and building something that lasts
• Diverse by Default. We’re building a company where different perspectives are valued and everyone can do their best work — no matter their background
• Established & Future-Focused. We’re a well-established, fast-growing U.S. startup with real traction — and we’re just getting started.

Join us in shaping the future of the new construction real estate market. Apply today!