GOAT Digital
GOAT Digital

Marketing Lead, Brand & Content

June 12, 2025
Full-time
$30,000.00/yr - $42,000.00/yr
Remote · Colombia
Mid-Senior level
Marketing
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Location: Fully-Remote LATAM

About Us

GOAT builds and runs the backend of great brands and agencies — spanning brand, digital, marketing, and operational strategy across 4 continents and 7 countries.

We embed into agencies to launch, scale, and stabilize their backend — from identity and positioning to web, tech, performance, and retention. We take over when delivery breaks. We acquire when alignment is too valuable to ignore.

We also operate a portfolio of specialized agencies with their own direct-to-client presence. For these, we speak directly to founders and marketing leads — shaping perception, showcasing work, and driving demand.

We’re hiring a marketing lead to own both lanes. This is a dual mission:

  • Grow GOAT’s reputation and pipeline across agency partners, acquisition targets, and global brands.
  • Market our owned agencies directly to clients — with clarity, depth, and relevance.

You’ll architect the system that markets our system — and craft stories that convert before we ever enter the room.

The Role

What We Are Seeking

We’re not looking for someone to manage a calendar.

We’re looking for someone to build a content engine with leverage at its core.

GOAT is stepping into a sharper identity and global posture — and we need a senior content and brand strategist to bring that system to life. Someone who’s either done it before, or knows they could’ve — if they hadn’t been limited by red tape, lack of trust, or weak infrastructure.

You’ll work directly with the founder, a 20-year industry veteran, to craft and execute a content-led growth strategy. This means setting the vision, owning the system, and collaborating across teams to turn thinking into scalable assets.

We Don’t Do One-offs. We Do Layered Leverage

  • Video becomes audio, becomes copy
  • Long-form becomes short-form
  • Thought leadership becomes demand generation
  • Content becomes gravity — for GOAT, our partners, and our portfolio brands

You won’t be handed a list of posts. You’ll be building the machine that defines what we say, how we say it, and where it lands.

If you’ve been waiting to do this right — this is your shot.

Our Values

  • Willing to Learn — Curious minds thrive here. We embrace learning and growth.
  • Structured — We believe in process, organization, and clear documentation.
  • Does the Work — Action-takers who follow through succeed at GOAT.
  • Open, Honest, and Clear — Transparency is core to how we operate.
  • Pragmatic — We prioritize impact and focus on what works.

Key Responsibilities

  • Own the rebrand rollout
  • Activate GOAT’s new identity across web, email, LinkedIn, and other platforms.
  • Ensure every touchpoint reflects our tone, posture, and clarity.
  • Architect the content engine
  • Design a system for leveraged storytelling — long-form to short-form, video to copy, internal to external.
  • Build reusable formats that scale across GOAT, our partners, and our owned agencies.
  • Run the channel strategy
  • Shape how and where we show up.
  • Plan campaigns across organic and paid in collaboration with our Performance team.
  • Guard the voice
  • Write headlines, scripts, and strategic copy that clarify what GOAT stands for.
  • You’ll be the final filter for tone, quality, and intent — even when others execute.
  • Drive cross-functional collaboration
  • Work closely with Accounts, Projects, and Impact to turn internal knowledge into public assets.
  • Coordinate with our designers, developers, and marketers — guiding what gets made, where it goes, and why.
  • Lead with results
  • Use performance data to decide what gets scaled, paused, or recut.
  • You’re not chasing content. You’re chasing traction.
  • Spot and shape what’s next
  • Identify emerging formats, platform shifts, or audience behaviors that give us edge.
  • Drive innovation without distraction.

Ideal Profile

Qualifications

  • 5+ years of experience in content, brand, or marketing strategy
  • Proven ability to build or scale a content system that drives measurable growth
  • Excellent writing and editorial judgment — across video, copy, and campaigns
  • Experience collaborating with design, development, and performance marketing teams
  • Able to set strategy and approve execution across formats and teams
  • Familiar with tools like Figma, Slack, G Suite, and marketing platforms (e.g., Klaviyo, GA, Notion, etc.)
  • Strong understanding of how organic, paid, and partner content complement one another
  • Bonus: background in beauty, B2B, or DTC sectors
  • Bonus: experience producing or overseeing podcasts, webinars, or live event content

What's on Offer?

  • Competitive salary at a growing agency with U.S.-focused clients.
  • Direct collaboration with leadership and strategic input.
  • Clearly documented workflows and processes.
  • Paid time off and local holidays.
  • Flexible hours (our approach: meet deadlines, manage your schedule).
  • Paid 2x/month in local currency or USD (salary fixed in USD).
  • Opportunity to build a marketing engine from the ground up.