Marketing Generalist

FUNCSHUN is a leading cybersecurity consulting firm committed to protecting businesses through cutting-edge solutions, with an expanding presence in real estate development. We prioritize efficiency, creativity, and strategic marketing to drive business growth. We are seeking a Marketing Specialist to manage lead generation, content creation, and campaign execution across various platforms.

The Role

Marketing Specialist – Cybersecurity & IT

Location: Remote / Miami, FL

Job Type: Full-Time

Key Responsibilities

Campaign Management & Lead Generation:

• Manage (Go High Level) and optimize CRM workflows.
• Oversee Instantly.ai for industry-specific cold lead outreach campaigns.
• Build and segment email lists targeting key verticals such as HVAC and DOD sectors.
• Develop and execute cold email campaigns to generate high-quality leads.
• Create landing pages in WordPress for targeted vertical marketing efforts.

Content Creation & Social Media Management

• Develop engaging content for LinkedIn, Facebook, and Instagram.
• Use ChatGPT to generate thought-provoking posts (e.g., cybersecurity awareness topics like password vulnerabilities).
• Post and engage daily on LinkedIn with industry professionals (CEO, CTOs, etc.).
• Manage and schedule daily social media posts on Facebook and Instagram.
• Edit and repurpose podcast content into engaging clips for marketing.

Branding & Design

• Edit and customize Canva marketing templates for promotional materials.
• Create branded marketing materials, including folders, business cards, flyers, and brochures.

Requirements

• Proven experience in digital marketing, lead generation, and content creation.
• Proficiency in WiseTrack (Go High Level) and Instantly.ai.
• Hands-on experience with WordPress for landing page creation.
• Strong email marketing and cold outreach strategy skills.
• Familiarity with LinkedIn prospecting and engagement strategies.
• Experience with Canva and basic design/editing skills.
• Knowledge of cybersecurity or B2B marketing is a plus.

Why Join Us?

• Work in a fast-growing cybersecurity and real estate firm.
• Opportunity to innovate and implement cutting-edge marketing strategies.
• Collaborative team with room for growth and learning.

Ideal Profile

• You have at least 3 years experience ideally in Content Marketing or Digital Marketing within Professional Services and Media & Entertainment industry.
• Experience within would be a strong advantage.
• You possess strong analytical skills and are comfortable dealing with numerical data
• You pay strong attention to detail and deliver work that is of a high standard
• You are highly goal driven and work well in fast paced environments

What's on Offer?

• Opportunity within a company with a solid track record of performance
• Strong opportunities to progress your career
• Flexible working options