Marketing & Automation Specialist

At Horeca, we believe that every individual has the opportunity to make a positive impact, and we’re committed to creating an environment where you can thrive and reach your full potential. As a new member of our team, we’re excited to see the unique contributions you’ll bring to the team and how you’ll help us continue to grow and succeed.

I want to encourage you to embrace new challenges and take risks, as we believe that failure is an opportunity for growth and learning. We also value creativity, innovation, and collaboration, and we’re confident that you’ll bring a fresh perspective to the table.

As a member of our team, you’ll be surrounded by talented and driven individuals who are passionate about what they do. Together, we’ll work hard to achieve our goals and make a difference in the lives of our customers and communities.

Share your application at [email protected]

The Role

You Will Be Responsible For

• Creating and executing CRM campaigns that improve onboarding and engagement and reduce churn.
• Using data analytics to generate insights into customer segments for use within business development and other CRM initiatives.
• Ensuring the correctness of customer data and manage any data cleansing activities.
• Continually testing and refining campaigns to gain insight and maximise usage and uptake.
• Providing support on any requests or issues pertaining to CRM.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working on app store optimisation.
• Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

Ideal Profile

• You have at least 3 years experience ideally in CRM Manager or Digital Marketing within Media & Entertainment and IT industry.
• Experience within would be a strong advantage.
• You possess excellent interpersonal as well as written and verbal communication skills.
• You have working knowledge of wati
• You are adaptable and thrive in changing environments
• You are a strong mentor and coach who can build high performing teams
• You are a strong networker & relationship builder

What's on Offer?

• Strong opportunities to progress your career
• Leadership Role
• Opportunity to make a positive impact