Harley-Davidson Motor Company
Harley-Davidson Motor Company

Lead Marketing - Campaign

June 3, 2025
Full-time
$98,500.00/yr - $147,700.00/yr
Remote · Wisconsin, United States
Mid-Senior level
Marketing
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Auto req ID: 36030

Title: Lead Marketing - Campaign

Job Function: Marketing

Location: Remote

Company: Harley-Davidson Motor Company

Full or Part-Time: Full Time

At Harley-Davidson, we are building more than machines. It’s our passion and commitment to continue the evolution of this storied brand, and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be.

This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that’s sufficient for completing their job remotely.

Job Summary

The Campaign Lead will oversee projects within the campaign management area of Product & Equity Campaign Marketing. They will lead the overall strategic direction, coordination, implementation, and execution of specific projects to deliver marketing campaign objectives. This individual will work with cross-functional project teams and pass along strategic direction (from the Campaign Manager and Team Director), marketing communications, and assets to regional and dealer partners for execution within their region and market teams.

The Campaign Lead has a specific focus on omni-channel execution with H-D.com, organic social, H-D Museum, HOG, and events. The lead ensures collaborative planning for owned H-D channels, inputs into the North America product campaign plan, and aids with budgeting, agency management, and creative asset production. The marketing lead is a key stakeholder in ensuring successful model year campaign launch and supports the Dealer Digital Program and MDF program as needed, to ensure cross-channel alignment of key messages and product in the region.

The ideal candidate for this role must be a motivated self-starter that is always looking to improve their work and make a difference in Global Marketing. They ensure all projects are completed with consistency to the company strategy and goals.

Job Responsibilities

  • Manages and supports several marketing programs within the North America campaign team, driving product and equity initiatives within the North America affiliate.
  • Build a 360-channel strategy (including web, e-commerce, email, and HDFS) and business plan, oversee agency briefs, track KPIs, and translate assets.
  • Update and manage vendor contracts, supplier agreements, and SOWs as required.
  • Share out of best practices globally, and work closely with cross functional teams.
  • Work on copywriting, asset production, and spearhead legal, trademark, and product integrity reviews.
  • Ensure ongoing communications with dealer network (news items, webinars, etc.) and internal teams.
  • Regular interaction and joint planning with the product marketing team.

Education Requirements

High School Diploma or Equivalent Required

Education Specifications

Bachelor's Degree Preferred

Experience Requirements

Required

  • Typically requires a minimum of 8 years of related experience.
  • Demonstrated experience in project and campaign management.
  • Self-starter with the ability to work under tight deadlines with limited supervision.
  • Ability to oversee budgets, contracting, and supplier selection.
  • Creative, analytical, and strategic thinker with a passion for innovation and growth.
  • Consumer-first mindset with brand, lead generation, and media experience.

Preferred

  • Experience working with multiple levels within the organization
  • Strong presentation and PowerPoint skills.
  • Adobe Analytics and internal dashboards.
  • PMP certification.
  • Experience working with motorcycles.
  • Proficient in Adobe Creative Suite.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience.

We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here.

Applicants must be currently authorized to work in the United States.

**Direct Reports: No

Travel Required: 0 - 10%

Pay Range: 98,500 - 147,700

**Visa Sponsorship: This position is not eligible for visa sponsorship

Relocation: This position is not eligible for relocation assistance****