Influencer Marketing Specialist (UGC)

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

As a key player in our UGC team, you will lead efforts to collaborate with influencers and creators, driving the production of high-quality UGC that embodies our brand's values. You'll handle the strategy, execution, and optimization of UGC campaigns, working closely with a team of creative producers and in-house production to achieve outstanding results.

The ideal candidate will have a genuine passion for understanding and meeting user needs, a creative mindset, and a strong background in influencer and ugc marketing, particularly within the health & fitness or lifestyle niches.

In this role, your tasks will be:

• Develop and implement UGC-focused influencer marketing campaigns targeting top-tier markets in the USA, LATAM, and Europe.
• Identify and collaborate with influencers (bloggers, content creators, and UGC makers) across various platforms to produce high-quality content.
• Cultivate new influencer relationships and explore channel expansion opportunities to achieve target goals and broaden our reach.
• Manage and maintain daily communication with influencers to ensure timely delivery, adherence to contracts, and effective negotiation of compensation to maximize campaign results.
• Craft engaging and clear briefs and scripts in close collaboration with the creative production team to ensure the content aligns with brand objectives and campaign goals.
• Review video and image content to ensure accuracy and fulfillment of contractual obligations.
• Use historical and current data to analyze and optimize UGC strategy.
• Stay updated with social media trends to inform strategy and drive innovative content ideas, especially in UGC.
• Explore new ways to innovate and enhance our influencer marketing approach, staying abreast of the latest trends.

Must-have skills you’ll need to bring:

• 3+ years of experience in influencer marketing, preferably within health & fitness or lifestyle niches.
• In-depth understanding of full cycle influencer marketing – strategic planning, identifying key metrics and indicators, campaign delivery, and evaluation of performance success across various platforms.
• Proven experience with the US market.
• Advanced proficiency in English, both written and verbal.
• Strong communication and negotiation skills.
• Solid grasp of current marketing tools and platforms.
• Strong analytical skills to evaluate campaign performance and optimize strategies.

Nice-to-have qualifications:

• Experience creating successful UGC campaigns.
• Successful сase studies with TikTok influencers.
• Background in video production, SMM, PR, or branding.
• Upper-intermediate proficiency in Spanish.
• Experience writing compelling copy that engages and drives conversions, including social media captions and video scripts.

Key soft skills:

• Creative thinker with a passion for UGC content and storytelling.
• Highly organized with excellent time management skills to juggle multiple projects.
• Team player with effective problem-solving abilities and adaptability to changing circumstances.
• Strong relationship-building skills to foster long-term partnerships with influencers and UGC creators.