Field Marketing Manager, North America

Zero Networks, a cutting-edge network and identity security solutions provider, is at an exciting time in its history and is growing fast! We are seeking a Field Marketing Manager, North America to plan and execute field marketing campaigns & activity in close collaboration with cross-functional stakeholders and as informed by the overall marketing strategy and demand generation goals of the business.

If you are a passionate marketing professional with a penchant for field marketing in the cybersecurity industry, we invite you to join our team. Together, we can shape the future of network and identity security.

Responsibilities:

• Plan and coordinate major company events (e.g. industry trade shows, sponsored regional or local events, and internal team events) to include venue selection, contract negotiation, speakers, invitees, production, swag and logistics.
• Responsible for the entire event from promotion, attendance, to follow-up with lead-pipeline capture. Work closely with the sales and sales development teams on pre-event communications and event lead follow-up.
• Track lead flow to ensure the appropriate resources are following up with event attendees and campaign responders in a timely manner.
• Manage budget development and setting of ROI targets for each event.
• Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured.
• Collaborate with marketing team to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams.
• Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing).
• Travel requirements: 1-2 times per quarter with flexibility to travel as needed to various events.

Requirements:

• Bachelor’s degree in marketing, business, or a related field.
• 3-5 years of proven experience in field marketing program execution - preferably in the cybersecurity industry.
• Excellent written and verbal communication skills.
• Proficiency in CRM (ideally SFDC) and MAP (ideally HubSpot)
• Strong project management skills, attention to detail and the ability to coordinate cross-functionally.
• Commitment to innovation, integrity, and excellence.
• Passion for technology, cybersecurity, and innovation.

Perks:

• Competitive salary and benefits package.
• Flexible, hybrid work options.
• A chance to make a tangible impact in cybersecurity.