Email Marketing and Digital Marketing Specialist

Zoho produces cloud-based solutions for small, medium, and large businesses. Over the past 25 years, our portfolio has grown from a single online word-processing tool to a comprehensive suite of apps that covers an industry-leading range of use cases. With 60+ products on offer—and even more in the pipeline—Zoho is a powerful, integrated business management system.

Zoho isn't your average tech company. Privately held and deeply committed to solving problems through global collaboration, our organization believes in experimentation, iteration, and following your instincts. With US headquarters in Austin, TX and global headquarters in Chennai, India (as well as offices in Silicon Valley, Mexico, Singapore, Japan, China, and the Netherlands) we work across time zones, continents, languages and cultures to share Zoho's message with stakeholders, employees, and users on six continents.

Job Overview: 

Zoho is seeking an enthusiastic Entry-Level Email Marketing Specialist to join our enterprise marketing team. This role is perfect for a detail-oriented individual eager to kickstart their career in digital marketing with an emphasis on email marketing. You’ll support the creation, execution, and optimization of email campaigns that drive engagement, nurture leads, and promote our software solutions to enterprise clients.

Key Responsibilities:  

• Email Campaign Support: Assist in building and sending email campaigns using Zoho's CRM and Marketing Automation platforms. 
• Content Coordination: Collaborate with the content and design teams to gather content (e.g., copy, images, CTAs) and ensure emails align with brand guidelines and campaign goals.
• List Management: Maintain and segment email lists based on customer data, ensuring accurate targeting for enterprise prospects and clients.
• Performance Tracking: Monitor basic email metrics (e.g., open rates, click-through rates) and compile reports to share with the team on a weekly basis. 
• A/B Testing: Run A/B tests for subject lines, content, or send times to improve campaign effectiveness.
• Compliance: Ensure all emails adhere to best practices and regulations (e.g., CAN-SPAM, GDPR) with guidance from senior team members.
• Team Collaboration: Work alongside demand generation, content, and design teams to support cohesive email marketing efforts that highlight our enterprise solutions.
• All Hands:  Willingness to jump in do what it takes to make the team successful. 

Qualifications:  

• Experience: Internships, coursework, or personal projects in marketing or digital tools are a plus.  Experience with AI, design or video editing tools are a huge plus!
• Skills:
• Familiarity with email marketing platforms or a willingness to learn quickly.
• Strong written communication skills and attention to detail.
• Understanding of audience segmentation and campaign management 
• Able to think outside the box and do things differently than the standard business 
• Adaptable attitude and willingness to help with social media marketing and other digital marketing campaigns as needed. 
• Resourceful- have a curious mindset with a desire to figure things out before asking for answers.
• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field (or relevant work experience.) 
• We are looking for someone:
• Eager to learn and grow in a fast-paced environment.
• Organized, with an ability to manage multiple tasks and deadlines.
• Team-oriented and open to feedback.
• Interested in customer experience, SaaS or enterprise technology
• Has an understanding an curiosity of AI and how it's used in business- specifically a marketing aspect
• Nice-to-Have:
• Basic understanding of HTML/CSS for email templates (not required).
• Graphic design experience for small design projects as needed 
• Video editing experience for social media videos. 

Compensation/Benefits:

The salary for this role is $65,000 - $80,000 per year. Permanent employees are offered competitive pay and a full suite of benefits, including medical, dental, and vision insurance as well as a company-sponsored 401k. Please note, this is not a remote position.

Work Authorization Requirements:

To ensure compliance with federal and state employment eligibility laws, all candidates must possess the legal right to work in the United States at the time of application. This includes: being a U.S. citizen, being a non-citizen with authorized work status, or holding a valid work visa that does not require sponsorship by Zoho for a visa status or renewal. Zoho is unable to offer sponsorship for this position for work visas, including but not limited to H-1B visas.