Director of Marketing

This is a remote position.

About Nomad Internet

Nomad Internet is the nation’s leading wireless internet provider for rural communities, RV travelers, off-grid households, and those underserved by traditional providers. We believe internet access should be fast, simple, and available wherever life takes you. Our team is growing fast—and we’re looking for a Director of Marketing who knows how to build strategy, lead a high-performing team, and drive measurable growth across digital and offline channels.

Role Overview

The Director of Marketing will own all aspects of marketing strategy and execution—from digital advertising and conversion optimization to brand positioning, product messaging, and customer retention. This person will work cross-functionally with leadership, design, product, and sales to scale customer acquisition and maximize LTV across multiple verticals, including residential, RV, and business internet.

This role requires someone who’s equal parts strategic thinker and hands-on executor. You’ll manage in-house talent and external agencies, ensuring every campaign aligns with Nomad’s voice, values, and performance goals

Key Responsibilities

• Develop and lead Nomad Internet’s full-funnel marketing strategy (awareness, acquisition, activation, retention)
• Oversee and optimize performance marketing channels: paid social, paid search, email, SMS, retargeting, affiliates, and influencer campaigns
• Manage the marketing team (internal staff and external agencies/contractors), ensuring alignment on KPIs, timelines, and executional quality
• Own CRO strategy, including landing page testing, ad creative performance, and checkout optimization
• Guide messaging and positioning for new products, promotions, and partnerships
• Ensure brand consistency across all touchpoints—from emails and ads to packaging and post-sale experiences
• Collaborate closely with executive leadership to report on performance, justify budget allocations, and refine growth priorities
• Identify new opportunities to reach underserved audiences—especially in rural and mobile environments

Requirements

Qualifications

• 7+ years in marketing, with at least 3 years in a senior or director-level role
• Proven experience owning digital acquisition (Meta, Google, TikTok, email/SMS) and brand strategy
• Strong grasp of data analysis, attribution modeling, and full-funnel optimization
• Exceptional communication skills—you can pitch a vision and lead a team
• Experience working in high-growth or fast-paced environments; DTC, telecom, or internet service experience a major plus
• Comfortable managing agencies, freelancers, and cross-functional internal teams
• Hands-on familiarity with tools like Klaviyo, Google Ads, Meta Ads, Shopify, Recapture, and web analytics platforms

What Success Looks Like

• CAC stays predictable and scalable as new audiences are reached
• Landing pages and ads convert across mobile and desktop environments
• The brand voice is consistent, human, and clear—even as channels diversify
• Retention improves through thoughtful segmentation, lifecycle marketing, and post-sale nurturing
• The team works fast, smart, and collaboratively—with clarity on what matters most