Director of Marketing Analytics

About Women’s Health

Bonafide, Uqora and Equelle comprise Pharmavite's Women's Health portfolio. Collectively, these brands are driven by their promise to champion women's health and joy at every age.

Our People

Our Women’s Health team is composed of highly experienced professionals dedicated to making a meaningful impact. Bring your whole self to our Women’s Health brands — you’ll be welcomed by a team that shares your passion, purpose, and pride in our products while embracing your unique talents, creativity, and collaborative spirit.

This role is not available for sponsorship including I-983 participation.

Bonafide is seeking an innovative, hands-on Director of Marketing Analytics to spearhead the build-out of an advanced analytics function across the Uqora and Equelle women’s health brands. In this key operating role, the Director of Marketing Analytics will work alongside the Uqora and Equelle marketing teams to deliver insights that drive business impact and support commercial strategy and execution as we grow our omni-channel presence. As a leader within our analytics team, you will play a pivotal role in shaping the direction of our data-driven approach, implementing new systems and processes and collaborating with our existing Bonafide analytics and engineering teams. Ultimately reporting to the VP of Analytics - Women’s Health, with a strong dotted line to the VPs of Commercial for Uqora and Equelle.

Critical contributions this role is counted on to deliver include:

• Serve as an analytical operating partner with commercial team, providing analytical leadership and promoting a data-driven culture across the organization.
• Partner cross-functionally to distill complex data into strategic insights and recommendations that improve marketing efficiency, drive growth, and inform marketing strategy. More specifically, offer expert-level analytics across DTC marketing strategies, media spend optimization, and performance marketing channels. Proactively identify areas for improvement across KPIs such as subscription rate, conversion rate, repurchase rates, and lifetime value.
• Implement, manage and interpret our multi-touch-attribution (MTA) and/or media mix modeling (MMM) software tools, providing strategic recommendations designed to improve customer acquisition cost (CAC) and optimize media mix and spend.
• Evaluate lifecycle marketing strategies, providing strategic recommendations to improve customer retention and lifetime value (LTV).
• Design and implement BI dashboards to monitor key performance indicators and performance of key initiatives.
• Support evaluation of omni-channel marketing strategies by analyzing cross-channel performance across DTC, Amazon and retail to assess impact on CAC and LTV.
• Develop, coach, and mentor a small team of expert analysts, providing guidance on priorities and support in their day-to-day activities

Capabilities & Skills Required

• Bachelor’s degree with an advanced degree preferred in business analytics, statistics, mathematics, or other quantitative discipline
• 8+ years of progressive leadership experience in commercial or marketing analytics roles in a DTC subscription business (including Amazon). Retail/omni-channel experience a plus.
• Proven experience in driving business performance through analytics insights, recommendations, and decision support across customer acquisition and retention domains
• Hands-on experience with complex databases and BI tools, along with a deep understanding of performance marketing metrics across e-commerce acquisition and retention tactics
• Experience making strategic recommendations based on output of MTA and/or MMM tools.
• Exhibit a visionary, attentive, and adaptable approach, capable of designing complex systems and collaborating with senior leadership to make data-driven decisions
• Strong leadership qualities with a track record of delivering business impact and leading key initiatives while developing direct reports. Ability to manage deadlines, budgets, and stakeholder expectations
• SQL proficiency and BI tool experience (Looker and/or Tableau)
• Working knowledge of statistical testing methodologies and predictive analytics
• Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively orally and in writing

Compensation & Benefits

Bonafide offers competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind.

• Comprehensive insurance and benefits package, including health, vision, and dental.
• 401K plan participation + company match.
• Flexible Time Off (exempt employees)

OUR OFFER

Here, career paths aren't predefined, and bureaucratic limitations don't exist -- you have the opportunity to grow, learn from industry pioneers, and develop the way you want to. Our Women's Health brands are investing more in the development of our team -- to help us deliver on our purpose and help you achieve your career aspirations. Our environment is geared to fuel curiosity, encourage experimentation, and generate learning as this is the way we develop ourselves and our organization. We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home.

Location and Work Model

Remote candidates being considered but with a strong preference for candidates in the Pacific and Mountain time zones given Uqora and Equelle’s location in San Diego. Expect to travel to San Diego at least once per quarter or as business needs require.

National Target Base Pay Range: $135,000.00 - $235,000.00.

The salary range for this position is based on national standards. For candidates in California and the New York metro, the Target Base Pay Range is $150,000.00 - $262,000.00, to reflect the cost of living and market conditions in those areas.

Actual compensation will take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location, education, experience, qualifications and job-related skills. It is not typical for an individual to be hired above the midpoint of the range for their role and compensation decisions depend on the facts and circumstances of each case. This information is provided to applicants in accordance with state and local laws.

Base pay is only one component of our total rewards offerings, and we will take the full offering into consideration when presenting an offer of employment. Our total rewards package for this position may also include an annual performance bonus, Medical, dental and vision benefits, 401K match, and other wellness benefits.

Equal Employment Opportunity

Bonafide is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.

This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.

Bonafide is an equal employment and affirmative action employer F/M/Disability/Vet/Sexual Orientation/Gender Identity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to their protected veteran or disabled status, or any protected status. We do not discriminate in employment based on race, color, religion, age, sex, sexual orientation, gender identity, national origin, or any other basis covered by applicable law. All employment is decided based on qualifications, merit, and business need.

Disclaimer

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.

California Fair Chance Act

Qualified Applicants with arrest or conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Job Alert Fraud

We have become aware of scams from individuals, organizations, and internet sites claiming to represent Bonafide in recruitment activities in return for disclosing financial information.

Our hiring process does not include text-based conversations or interviews and never requires payment or fees from job applicants. All of our career opportunities are regularly published and updated on Bonafide’s Careers section.

If you have already provided your personal information, please report it to your local authorities. Any fraudulent activity should be reported to: recruiting@pharmavite.com.