Digital Marketing Team Lead

Company Overview

Poetic is a leading technology and strategic creative agency, based in Houston, Texas. The full service marketing agency leverages deep expertise in website and application development, branding, design, digital marketing, and project management to build mission-focused strategies that propel businesses ahead of their competition. Poetic believes fearless innovation guided by integrity yields tangible results for its partners, employees, and communities.

What sets our agency apart is our unwavering commitment to excellence and our relentless pursuit of becoming the best in the industry. We are on a constant mission of self-improvement, always striving to exceed expectations and redefine what is possible in digital marketing.

If you're ready to be part of an agency that thrives on innovation, continuous improvement, and a relentless pursuit of excellence, we can't wait to hear from you. Together, we'll shape the future of digital marketing and make a lasting impact on the success of our partners' businesses.

Digital Marketing Team Lead

Join our dynamic marketing agency as a Digital Marketing Team Lead and take charge of a team of talented Digital Marketing Specialists. We're seeking a visionary marketer who not only stays ahead of industry trends but is constantly driven to explore innovative strategies.

As our Digital Marketing Lead, you'll have a unique role that combines hands-on execution, strategic thinking, team management, and client relationship management. You will lead a team of Digital Marketing Specialists and oversee a portfolio of accounts, acting as point of contact for our trusted partners. From crafting compelling SEO strategies to unleashing the power of PPC and paid social, you'll have the opportunity to shape comprehensive marketing initiatives.

Essential Duties & Responsibilities

• Lead a team of Digital Marketing Specialists, providing guidance, support, and fostering a collaborative and high-performing environment. Identify the strengths and opportunities of the Digital Marketing Specialists and create development plans to enhance their skills and knowledge.
• Total ownership of client relationships, interfacing with our partners to understand their marketing goals, discuss strategies, channels, and campaign performance, ensuring their needs are met and exceeded. Demonstrate exceptional communication skills by leading meetings, effectively conveying information through emails and Slack, and building strong client relationships.
• Oversee the creation of digital marketing campaigns, ensuring they are technically sound, align with client objectives, and deliver impactful results. Analyze data to identify trends, opportunities, and forecast market seasonality, leveraging insights to refine strategies and enhance campaign performance.
• Prepare comprehensive project briefs that clearly communicate campaign goals, key audience segments, and success metrics to guide the team's execution.
• Continuously identify and optimize new marketing activities to drive revenue growth, improve efficiencies, and stay ahead of industry trends.
• Weigh in on department processes, procedures, and continually provide suggestions to improve efficiency and the client experience.

Education & Experience

• Minimum of 4 years of experience in paid platform Digital Marketing, with a track record of achieving outstanding results.
• Analytical ability to analyze and synthesize data into actionable insights for campaign optimization.
• Exceptional communication skills, both written and verbal, to effectively articulate recommendations internally and externally.
• Ability to manage team priorities, ensuring projects are executed efficiently and within established timelines.
• Proficiency in working with various social media platforms, such as Facebook/Instagram, YouTube, TikTok, and more.
• In-depth familiarity with Google Ads, Display, and other Google products, leveraging them to maximize campaign performance.
• A team player who embodies our agency's culture, collaborating effectively and fostering positive relationships with colleagues and clients alike.
• Experience measuring campaign performance using tools such as Google Tag Manager and Google Analytics
• Proficient in effectively managing multiple projects concurrently while ensuring timely progress updates to partners.

This job description should not be considered all-inclusive. It is merely a guide of expected duties. The employee understands that the job description is neither complete nor permanent and may be modified at any time. At the request of their supervisor, an employee may be asked to perform additional duties or take on additional responsibilities without notice.