Digital Marketing Executive Online Classes E-learning

Key Responsibilities

Lead Generation Sales Campaigns:
Plan, execute, and optimize digital marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn, YouTube, etc.) to drive traffic and generate leads for online courses.
Implement funnel-based marketing for lead nurturing and conversion.
Social Media Content Marketing:
Develop and manage engaging content (posts, creatives, videos, reels) for social platforms (Instagram, Facebook, LinkedIn, Twitter).
Schedule and monitor daily posts and campaigns to grow brand awareness and community engagement.
Email WhatsApp Marketing:
Plan and run automated email/WhatsApp campaigns for course promotions, lead follow-ups, and onboarding communication.
SEO Website Optimization:
Collaborate with content and tech teams to improve SEO rankings and optimize landing pages for better conversions.
Analytics Reporting:
Use tools like Google Analytics, Meta Business Suite, and CRM dashboards to measure campaign performance and ROI.
Create weekly/monthly reports with actionable insights.
Collaboration with Sales Academic Teams:
Coordinate with sales counselors to align digital efforts with course promotions.
Share lead insights, track enrollments, and support admission goals.

Required Skills Qualifications

Bachelors degree in Marketing, Business, or related field.
25 years of proven experience in digital marketing, preferably in EdTech or E-learning.
Proficiency in Google Ads, Meta Ads Manager, SEO tools (SEMRush, Ahrefs), CRM platforms, and marketing automation tools.
Strong understanding of online learner behavior and lead conversion strategies.
Excellent written and verbal communication skills.
Creative thinker with a data-driven mindset.

Preferred

Knowledge of LMS platforms, online course marketing, and affiliate marketing strategies.
Experience in managing influencer partnerships or webinars for lead generation.

This job is provided by Shine.com

Digital Marketing Executive Online Classes and E-learning