Digital Marketing Executive

Responsibilities

• Build, optimize, and scale effective digital marketing campaigns to drive user acquisition across major online advertising platforms like Google, Facebook, LinkedIn, etc.
• Develop, lead, and execute the brand's digital sales strategy.
• Developing and executing online marketing plans to ensure high growth ROI in marketing costs.
• Develop and publish engaging, high-quality, and compelling content across multiple platforms, including social media, websites, blogs, and email marketing campaigns.
• Creating help pages, FAQs, manuals, videos, and presentations.
• Will use your creative skills to come up with fresh ideas promote content on social networks and monitor engagement.
• Measure web traffic to content (e. g. conversion and bounce rates).
• Identify customer's needs and recommend new topics.
• Creates and manages a company's content strategy, aligning with its goals target audience, and brand guidelines.
• Execute a content strategy that drives high engagement.
• Continuously test and refine content marketing amplification strategies and tactics to improve results and drive business growth.
• Create and manage editorial calendar to deliver timely content across various digital platforms.
• Research industry trends, market insights, and competitor analysis to inform content development and identify opportunities.
• Prepare well-structured drafts using digital publishing platforms.
• Collaborating with Product manager, and cross-functional teams to gather information and develop content that supports marketing initiatives, and product feature launches.

Requirements

• Excellent written and verbal communication skills.
• 1+ years of experience in Content Marketing.
• Stay up-to-date with emerging content creation technologies and tools.
• Should have experience with digital publishing and generating traffic and leads for new business.
• Please share samples of your work (portfolio or links to published articles) along with your application.

This job was posted by Nirali Shah from InTouchApp.