Demand Marketing Manager

Company Description

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Job Description

As a Demand Marketing Manager, you’ll play a key role in generating new business opportunities, optimizing marketing campaigns, and ensuring our messaging resonates with our audience. If you thrive in a fast-paced environment, love data-driven decision-making, and enjoy collaborating across teams, this role is for you!

What You’ll Do

• Own Your Market: Develop a deep understanding of our products, unique value propositions, and how they fit into the broader industry landscape.
• Know the Customer: Research ideal customer profiles, key personas, and their buying journey to craft compelling marketing strategies.
• Execute Winning Campaigns: Plan and roll out quarterly demand generation strategies, leveraging events, digital marketing, sales campaigns, SEO, paid media, and email nurtures.
• Drive Cross-Functional Collaboration: Partner with content, web, paid media, and events teams to ensure seamless execution and alignment with marketing best practices.
• Optimize & Measure Performance: Track campaign success, flag execution gaps, and adjust strategies to maximize marketing ROI.
• Budget & Vendor Management: Ensure spending aligns with approved budgets while maintaining high-quality vendor relationships.
• Test & Improve: Establish A/B test plans, refine campaign processes, and continuously optimize performance.
• Maintain Brand Consistency: Review and QA marketing materials to ensure messaging and branding remain cohesive.

Qualifications

What We’re Looking For:

• A marketing strategist with a deep understanding of demand generation.
• A data-driven thinker who understands SaaS marketing KPIs and benchmarks.
• A detail-oriented executor who can manage multiple campaigns and meet deadlines.
• A collaborative team player who thrives in a dynamic, fast-paced environment.

Must-Have Skills & Experience

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• 2–4 years of relevant experience in demand generation.
• 1–2 years of B2B marketing experience in a SaaS environment.
• Strong knowledge of email, digital, web, and content marketing best practices.
• Excellent verbal and written communication skills.
• Proficiency in project management, campaign execution, and stakeholder coordination.

Nice-to-Haves

• Experience in the fitness industry (big plus!).
• Familiarity with marketing automation tools and CRM platforms.

Additional Information

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

Benefits

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

🏢 🏡 Hybrid work model

📆 Leave entitlements

🤕 Recently introduced hospitalization/caregiving leaves

🍼 Paid parental leaves (Maternity, Paternity, & Adoption)

⚕️Group Health Insurance

🚵🏽 Accidental Insurance

💲Tax-saving reimbursements

🤑 Provident Fund (PF)

👖 Casual work environments

🎉 Company Events and Celebrations

🏆 Performance achievement awards

💸 Referral bonus

🚀 Learning & Development opportunities