Creative Strategist

Job Title: Creative Strategist

Contractor Fee: $3,000/month (USD)

Work Arrangement: Remote

Engagement Type: Independent Contractor

Commitment: Full-time (Approx. 40 hours/week)

Company Overview:

Tidal is a Direct Placement Agency that helps job seekers find job opportunities for real growth. We work with stable, responsible businesses experienced in remote hires and are excited to welcome international team members. Tidal is owned and operated by consumer brand owners and operators. We have offshore team-building experience and aim to help businesses leverage global talent.

About This Role:

We seek a highly creative and strategic marketing leader to join a dynamic team. As the Creative Strategist, you'll act as the "director" of the entire marketing system, transforming raw content into a powerful brand engine across multiple platforms. This role requires someone who can both strategize and execute, a leader who is not afraid to get their hands dirty with the execution side of the role. You'll collaborate closely with the CEO, video creators, and writers to craft a content strategy that drives growth and establishes brand authority. The role involves building and managing content calendars, repurposing content, and leading a talented internal team to execute high-quality, engaging media.

Key Responsibilities:

• Build and manage a comprehensive content calendar across email, blog, Instagram, TikTok, LinkedIn, YouTube, and Facebook.
• Create and implement strategies to repurpose video, text, and social content across all platforms.
• Collaborate with the CEO to turn raw video shoots into high-performing strategic media assets.
• Lead and manage an internal team of 3 video editors, 1 manager, 1 LinkedIn ghostwriter, 1 cameraman, and an assistant.
• Oversee short-term freelance writers and additional creators as necessary.
• Work alongside the ad buyer to ensure the promotion of top-performing content.
• Develop systems to streamline content creation so that the founder's intervention is minimal.
• Own and execute the content vision across all platforms, ensuring alignment with brand goals.
• Monitor content performance and adjust strategy to achieve optimal growth and engagement.
• Ensure content is aligned with the overall brand positioning and storytelling objectives.

Software/Platforms/Tools:

• Social Media Platforms (Instagram, TikTok, LinkedIn, YouTube, Facebook)
• Email Marketing Platforms (e.g., Mailchimp, Klaviyo)
• Content Management Systems (e.g., WordPress, HubSpot)
• Project Management Tools (e.g., Asana, Trello, Monday.com)
• Video Editing Software (e.g., Adobe Premiere Pro, Final Cut Pro)
• Analytics Tools (e.g., Google Analytics, Social Media Insights)
• Design Tools (e.g., Canva, Adobe Creative Suite)
• CRM Systems
• Communication Tools (e.g., Slack, Zoom, Google Meet)
• Advertising Platforms (e.g., Facebook Ads Manager, Google Ads)

Qualifications:

• At least 3-5 years of freelancing experience leading content or brand marketing across multiple platforms.
• Strong understanding of storytelling, brand positioning, and content repurposing.
• Proven ability to manage content strategies that drive both growth and brand authority.
• Excellent project management and leadership skills; ability to both strategize and execute.
• Strong communication skills, able to collaborate with internal teams and external freelancers.
• Ability to work autonomously while aligning with brand vision and company goals.
• Experience working with high-visibility founders or managing marketing teams is a bonus.
• Comfortable with content creation, video editing, and repurposing across platforms.
• Experience using project management tools to streamline workflows.
• Ability to adapt content strategy based on performance data and analytics.

Shift Schedule:

• Monday to Friday, flexible working hours, and occasional overlap as needed with the China Time Zone (GMT+8).