Community Engagement Social Lead (contract)

Description

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in more than 100, 000 cities and towns located in 220+ countries and regions across the globe. Every day, Hosts offer unique stays and one-of-a-kind activities that make it possible for guests to experience the world in a more authentic, connected way.

Airbnb was born with a creative spirit, and it’s one of the most defining parts of our culture. We use our curiosity and imagination to come up with unconventional solutions. These are the ideas at the core of Airbnb:

• Our community is based on connection and belonging.
• Our creativity allows us to imagine new possibilities for people.
• Our responsibility is to all of our stakeholders.
• It takes a unified team committed to our core values to embody these ideas, and our fast-moving team is committed to leading as a 21st century company.

Community engagement

• Build and maintain strong relationships with hosts, serving as their day-to-day point of contact
• Ensure host participation aligns with Airbnb brand values and reputational marketing goals
• Lead host training sessions (live on Zoom and pre-recorded) on best practices for social media and storytelling

Social strategy & execution

• Collaborate with agency partners and internal teams to co-develop social playbooks and asset packs
• Guide hosts in creating compelling social content that emphasizes community and economic empowerment
• Track participation and support content optimization

Program management

• Manage relationships and deliverables across Community, Policy, Marketing, PR, Legal and external agency
• Coordinate with internal teams to support content amplification and reporting
• Manage agency purchase orders and track budget across program, monitoring agency time and services

Event Planning & Execution

• Plan and support execution of local events that build Host engagement in Los Angeles, in partnership with the Community-connect and cross-functional teams.
• Coordinate the following event types:
• Airbnb Home Host Mixer: A social gathering to reconnect Hosts to the local host Club
• Services & Experiences Showcase: An event to connect Home Hosts with Experience and Service Hosts, fostering collaboration
• Cross Functional Engagement Opportunities: Partner with the Supply and Policy team to bring Hosts along with changes to the platform requirements
• Manage logistics, guest outreach, internal collaboration, and post-event storytelling opportunities

Skills & Experience

• 7+ years of experience in community management, social marketing, or grassroots organizing
• Detail-oriented, organized, and able to juggle multiple workstreams with clear prioritization
• Enablement experience and ability to lead trainings with grassroots communities
• Execution-oriented, with the ability to develop and foster collaborative internal relationships
• Program-management experience with a marketing focus
• Strong written and oral communicator
• Creative problem solver, able to identify real obstacles and suggest viable solutions
• Financial acumen, including experience managing budgets, POs, and vendor contracts
• Strong analytical, data, and troubleshooting skills

Belonging & Accommodations:

Airbnb is committed to working with the best and brightest people from the broadest talent pool possible. We believe a diversity of ideas fosters innovation and engagement, and allows us to attract the best people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. If you need assistance, or reasonable accommodation during the application and recruiting process, please connect with your talent sourcing partner.

Pay Rate Range: $60-$68/hr

Benefits: Medical, Dental, Vision, 401K