Assistant Director, Brand Marketing

Summary

The Assistant Director of Brand Marketing is responsible for overseeing CAF America’s brand across audiences, using our visual and editorial identity to communicate our value proposition and mission in a clear and compelling fashion. The Assistant Director will lead a dynamic team that is responsible for our creative design, content development, and events management, and will play a central role in strategic decision making for the larger Marketing team, including capacity and budget planning, team development, and project management.

Key Responsibilities

Team Management

• Provide supervision, mentorship, and support to direct reports, fostering a collaborative and results-driven environment and developing their team’s skills and capabilities.
• As a manager, ensure clear and responsive goal setting with team members, providing timely feedback and support.
• Implement and manage team workflows and processes to ensure efficiency and consistency in all team outputs.
• Guide direct reports in developing content and narratives that speak to our defined audiences and align with our strategic priorities and editorial tone of voice.

Brand Management

• Oversee the implementation of CAF brand guidelines, reviewing and advising on brand alignment both within the Marketing team and with internal stakeholders across the organization to build a more consistent brand identity.
• Project manage collateral development and updates across audience and products, coordinating inputs from SMEs, alignment to established creative design and editorial guidelines, and approvals from leadership.
• Write accessible, compelling copy for both long-form and short-form content.
• Partner with leadership to coordinate external presence at events like industry conferences, speaking engagements, webinars; and lead the development of design work according to agreed upon directions.
• Actively collaborate with brand and design colleagues across Charities Aid Foundation.
• Responsible for tracking budget line items as assigned.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be eligible to work legally in the United States.
• 3+ years experience managing a team or a similar role, with a proven ability to develop and lead remote staff.
• Demonstrated experience in maintaining a consistent visual brand identity and messaging across channels.
• History of oversight on creative design, content creation, email marketing tools, and social media platforms.
• Experience with cross-team collaboration, overseeing budgets, resource allocation, and coordinating successful projects/initiatives.
• Capability to influence others through written communication, presentations, and demonstrations.
• Interest in the mentoring of and partnering with colleagues to foster a culture of continuous improvement.
• Excellent organizational skills and ability to handle multiple projects and timelines while being detail oriented.
• Interest or experience in working in international philanthropy, grantmaking, and the nonprofit sector.

Computer/Software Experience:

• Microsoft Office Suite
• Adobe Creative Suite
• Google Workspace

Education/Experience:

• Bachelor's degree (B.A./B.S.) in marketing, communications, journalism, or related fields highly desired; and four-to-five years related experience and/or training; or an equivalent combination of work experience within the nonprofit sector, brand and communications, and content strategy field.
• Experience in brand and communications, content strategy and marketing, or other marketing-oriented roles in Community Foundations, Fundraising, or a related nonprofit industry strongly preferred.

Interested candidates should submit their resume and cover letter as part of their application.

Salary Range - $75,000-$85,000

Your health and wellness are important to us. CAF America offers a comprehensive benefits package which includes 100% paid premium for Employee Medical, Dental, and Vision insurance along with a Health Savings Account (HSA), Life Insurance; Accidental Death and Dismemberment Insurance; 401k program with a 15% match; Short and Long-term Disability; Employee Assistance Program (EAP). robust Time Off programs.