TechClass
TechClass

Email Marketing Specialist (Remote)

May 25, 2025
Full-time
Remote · India
Entry level
Marketing
Apply now

COMPANY:

TechClass is a leading eLearning provider, dedicated to delivering high-quality, engaging, and accessible educational content to learners worldwide. Our mission is to empower individuals and organizations to achieve their learning and development goals through our innovative and user-friendly platform.

OVERVIEW:

We are looking for a results-oriented and highly analytical Email Marketing Specialist to join our team remotely. This role is ideal for someone with proven experience managing large-scale email campaigns, optimizing automation workflows, and delivering data-driven insights to improve performance. Familiarity with Apollo, CRM platforms like HubSpot or Salesforce, and a sharp eye for metrics are essential.

KEY RESPONSIBILITIES:

  • Plan, build, and execute targeted email marketing campaigns using Apollo and integrated CRM systems.
  • Create personalized, engaging, and conversion-driven email content tailored to different audience segments.
  • Set up and manage email automation workflows, drip campaigns, and nurture sequences.
  • Collaborate with the sales and marketing teams to align messaging, timing, and targeting strategies.
  • Leverage Apollo for lead generation, enrichment, segmentation, and campaign execution.
  • Integrate and manage campaigns through CRM platforms (preferably HubSpot or Salesforce), ensuring data hygiene and workflow accuracy.
  • Analyze and report on email campaign KPIs (open rates, CTR, conversions, bounce rates, unsubscribe rates, etc.) and provide actionable insights.
  • Continuously optimize campaign performance through A/B testing, segmentation strategies, and audience profiling.
  • Prepare detailed, clear performance reports and dashboards to share with stakeholders.
  • Stay up to date with email compliance regulations (e.g., GDPR, CAN-SPAM) and best practices in deliverability and sender reputation.

REQUIRED SKILLS AND QUALIFICATIONS:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3+ years of hands-on experience in email marketing, preferably in the eLearning, SaaS, or B2B tech sector.
  • Proficiency in Apollo for email outreach and lead data management.
  • Deep experience using HubSpot, Salesforce, or other major CRMs to manage and track email campaign workflows.
  • Strong knowledge of email marketing KPIs and the ability to translate data into meaningful reports and decisions.
  • Demonstrated success in campaign performance optimization and reporting to cross-functional teams.
  • High attention to detail, with a strong grasp of email copywriting, formatting, and design alignment.
  • Excellent communication skills in English, both written and verbal.
  • Ability to manage multiple projects and deadlines in a remote, fast-paced environment.